You will be responsible for consolidating our marketing blueprint, including planning, budgeting, implementation and evaluating the actionable marketing strategy.

This is a strategic position for someone who aspires to lead and take responsibility for creating and discovering his/her own unique professional path.

About Fundomate:

We are a young fin-tech company & are growing fast with a core of dedicated individuals motivated to taking our company to the next level.

You’ll be responsible for:

• Developing and optimizing a company level marketing strategy.
• Defining ICPs and identifying new customer sources.
• Supporting sales and lead generation short and long-term efforts.
• Identifying key advertising avenues.
• Planning our advertising strategy across various channels while working closely with advertising managers.
• Building brand awareness and positioning.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Creating and optimizing our advertising campaigns across various channels together with advertising managers.
• Handling social media, public relation efforts, and content marketing.
• Providing the Product & Design team with marketing specific performance indicators for optimizing product ROI.
• Researching demand for the organization's products and services.
• Competitive and comparative market analysis.
• Establishing and tracking relevant KPIs.
• Develop reports on marketing, lead generation and ROI performance.
• Identify and analyze customer trends and provide recommendations to capitalize on relevant findings

Requirements:

• Bachelor or master degree in marketing, business administration or relevant field, or a mix of relevant work experience and education.
• 5 years of the relevant experience.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Comfortable with various marketing tools and adjacent technologies
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Experience with online marketing, including SEO, social media, email and content marketing.
• Understanding of public relations.
• General management skills. An ability to delegate, guide and coach employees and independent contractors.
• Advanced communication skills.
• Ability to quickly adapt to change.
• Solid knowledge of website analytics tools (e.g., Google Analytics, MixPanel, Heap etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in performance based marketing and measurement.