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Marketing Manager

| Greater LA Area
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Title: Marketing Manager

Location: Woodland Hills, California

Reports to: Chief Marketing Officer

Hours:  Flexible

Located in Woodland Hills, CA, within the beautiful Warner Center area, we are a direct lender providing simple, honest, and attainable financing for America’s small businesses. Our company is looking for a dynamic Marketing Manager to join our team and play a key leadership role as ForwardLine continues to strengthen its core direct marketing capabilities.

This is a key position in the marketing department, reporting directly into the Chief Marketing Officer. The Marketing Manager will work on projects across the key marketing channels as the department leverages data and insights to continue its fast pace of innovation and growth.

Classic backgrounds for this position include previous marketing manager roles, business analytics, digital marketers, experience in direct mail and project management. If you thrive at the real-world intersection of creativity, data and people, and you want to drive critical projects at an exciting business in high-growth mode, apply today.

Responsibilities

Digital Marketing:

  • Manage our Wordpress website leveraging data and analytics to drive optimized customer journeys
  • Manage PPC and Social campaigns making internal adjustments and managing 3rd party resources to drive conversion metrics
  • Drive the content strategy including the ability to generate content and manage copywriters to execute a robust, prioritized content strategy
  • Report and review key digital analytics and be an active participant in formulating the digital initiatives to maximize growth for the company including the use of marketing automation tools
  • Communicate results and initiatives across the organization and be plugged into the feedback loop from sales

  Direct Mail:

  • Manage the daily, weekly and monthly activities with mail-houses, and third-party processor
  • Own the key actions for the weekly and monthly mail list load
  • Perform competitive analyses and make recommendations for next round of creative development
  • Project manage creative development, print quotes, and inventory management

Skills & Qualifications

  • Strong analytical skills a must (Excel required, Access/SQL and/or BI tools desirable)
  • Demonstrated attention to detail and systematic approach to task performance
  • A ‘roll up sleeves’ get it done approach
  • Thrives in a fast pace environment
  • Experience with Wordpress websites, social display campaigns (Facebook and Instagram), PPC (Bing, Google Ads, AdRoll), and SEO
  • Experience with HTML, CSS and Adobe Creative Suite (specifically, Photoshop and InDesign)
  • 3+ years’ marketing experience
  • Strong organizational skills
  • Bachelor’s degree

What you get from us:

  • Health, dental, vision, 401k available
  • Paid vacation, holidays and sick time
  • A dynamic, team-oriented office environment
  • A comfortable, relaxed casual dress code
  • Rewards, recognition, company events, and other fun stuff

 

 

 

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