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Marketing Manager

| Culver City
Email your resume and a writing sample to [email protected] Make sure to include the letter “X” in the subject line.

To make your application stand out, include the title of 4 blog articles you would suggest for Enplug’s Blog.
Apply now

-- About Enplug --

Enplug is one of the fastest growing tech startups in Los Angeles. We were named Inc. Magazine's "Top 7 Most Innovative Startups in LA" and Forbes 30 Under 30. Our team builds an innovative software that powers screens in corporate offices, shopping malls, stadiums, banks, and hotels. Our SaaS enterprise solution is used by companies ranging from Google to GE to Hilton. 

We pride ourselves with having talented, A+ people and look for the best of the best to join our team. We like people who are passionate about technology and are excited by the opportunity to grow Enplug to be the leader in our industry within the next few years.

-- The Position --

The Marketing Manager will manage and grow Enplug’s customer acquisition programs. As a proactive marketer, you will own lead generation for our email and social media channels from ideation and execution to analysis and optimization. Reporting directly to the VP of Marketing, you will ensure marketing campaigns produce positive results while aligning with Enplug’s long-term growth strategy.

-- Responsibilities --

We’re seeking an enthusiastic marketer who enjoys being on the front line of lead generation while creating data-driven campaign strategies.

Marketing Operations

  • Manage inbound lead generation operations, including accepting, qualifying and distributing leads through the company’s CRM

  • Review and respond to lead responses and queries generated from inbound website and email campaigns, or assign to sales team as appropriate

  • Work with other departments, including engineering and account management to incorporate product updates and company news into marketing campaigns

  • Create and maintain email and social media calendars while communicating updates to internal stakeholders

  • Monitor competitor email and social media programs to identify areas of opportunity

Email Marketing

  • Write compelling and error-free branded content for transactional and marketing emails.

  • Create attractive branded email templates that are CAN-SPAM compliant and error-free across various devices and email clients

  • Identify opportunities to improve the cadence, content, timing and targeting of email campaigns through A/B testing

  • Monitor domain reputation and follow email marketing best practices to ensure a high level of deliverability

  • Develop segmented email nurturing campaigns by lifecycle stage and industry to re-engage cold leads and push warm leads further down the funnel

  • Manage email campaign attribution and analyze ROI in alignment with other paid media and organic campaigns

Social Media Marketing

  • Draft and post both branded and curated content to various social media channels

  • Respond to contact requests and comments sent through social media channels in a timely manner

  • Monitor social engagement metrics and employee participation in a weekly social media activity report

  • Identify opportunities to grow engagement and reach across social media channels

Execute a variety of other tasks necessary to meet customer acquisition goals.

 

-- Qualifications --

  • Bachelor's degree

  • 2-3+ years of email marketing experience

  • 2-3+ years of CRM or marketing automation experience

  • Impeccable written and verbal communication skills

  • Experience with Google Analytics

  • Experience tracking social media metrics, including engagement rates

  • Understanding of email marketing concepts including personalization, list management, bounce rates, A/B testing, and subscription compliance

  • Basic HTML knowledge

  • Functional knowledge of photo editing processes and software (Photoshop, Sketch etc..)

  • Familiarity with one or more social media scheduling tools (Buffer, Hootsuite etc…)

  • Willingness and desire to learn about the digital signage industry

*Must be willing to complete a writing assignment as part of the interview process.

 

-- Perks --

  • Frequent catered lunches and team outings

  • Like ping-pong? So do we! Come play a round in the office

  • Lots of free parking at the office (and no need to deal with parking garages!)

  • Medical, dental, vision, life insurance

  • Paid time off

  • 401K matching!

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Email your resume and a writing sample to [email protected] Make sure to include the letter “X” in the subject line.

To make your application stand out, include the title of 4 blog articles you would suggest for Enplug’s Blog.
Apply now
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Email your resume and a writing sample to [email protected] Make sure to include the letter “X” in the subject line.

To make your application stand out, include the title of 4 blog articles you would suggest for Enplug’s Blog.
Apply now
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