Marketing Manager - TikTok Live

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok's Brand & Marketing team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping establish our brand against consumer verticals and through constant marketing innovation across advertising, digital engagement and social storytelling. We're looking for a seasoned Marketing Manager for TikTok LIVE who can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond our insatiable ambitions. Responsibilities: - Build and execute product marketing strategies for TikTok LIVE that will drive awareness, engagement and user retention. - Crystallize marketing strategies and apply go-to-market campaigns to help introduce LIVE product to key audiences and partners. - Work with XFN teams to set up LIVE events to maximize the impact - Identify new formats, content and promotional channels that would help build solid user cases around LIVE feature - Gauge product-related requests from users, external partners, and internal marketing team, liaison with the product team for possible implementation

Qualifications

- Minimum 5+ years of product marketing experience in a technology company - Have experience working on livestream related products and projects - Strong project management and data analytics skills, able to work on multiple projects simultaneously - Excellent cross-group collaboration skills - A creative approach and fresh ideas to build marketing campaigns around product

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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