Snap Inc.
We believe the camera presents the greatest opportunity to improve the way people live and communicate.
Santa Monica, CA
Hybrid

Marketing Manager - Snap Originals

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Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

We’re looking for a Marketing Manager to join Team Snapchat! As a member of the Marketing team, you will be responsible for the strategic development and oversee the execution of campaigns on and off Snapchat that build awareness for and deeper engagement with Snap Originals. Working from our Los Angeles, CA headquarters, you will lead the development of the marketing strategy to launch new originals, as well as oversee planning for sustained annual and franchise engagement, including working with and guiding teams and agencies to build media plans, advertising creative, promotions and partnerships, digital and social media programs, complementary in-market events, campaign analysis, tracking and more.

You will be the central cross-functional marketing liaison for Snap Originals with a focus on handling workflow and driving integrated marketing plans that drive buzz and viewership for the content. You'll be a key point of contact with agencies and creatives, working closely with them to collaborate and communicate different facets of the campaign throughout the lifecycle of the show. Ideally, you've been responsible for marketing high-profile entertainment properties and are able to craft a clear and distinctive show positioning and creative strategy that cross-functional teams can execute and collaborate upon. You know how to tell stories, on any platform that drive fan anticipation and engagement. Must have a love for entertainment and pop culture.

What you’ll do: 

Plan, Develop & Execute Full Year Strategy Marketing Plans

  • Manage the process start to finish for strategy, development and execution of year-round integrated marketing plans. Build and execute overall strategy and execution for Snap Originals brand and series marketing, including creation of goals, approach, audience targets, positioning, creative guidance, and overall communication and engagement strategy.

  • Serve as the strategic leader and voice for Snap Originals marketing, focused on building strong brands and effective campaigns for Snapchat’s slate of original content.

  • Cultivate positive relationships and partner with appropriate internal teams (Development, Comms, Creative etc.), external agencies, production partners, and talent to plan, manage, and oversee the execution of brand marketing deliverables.

  • Able to effectively communicate different facets of their campaigns to executives, external production partners, talent and talent representatives.

  • Lead cross-functional team planning across campaigns, including leading key meetings, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.

Measure & Understand Market Performance

  • Monitor, analyze, and measure the effectiveness of brand and consumer marketing initiatives to develop insights and make real-time and forward looking recommendations.

  • Partner with media team to develop brand and performance driven media plans that effectively promote content.

  • Develop and oversee measurement dashboard for marketing initiatives.

  • Leverage learnings and insights for optimizations and future plan development.

Minimum Qualifications:

  • Bachelor's degree in marketing, communications or equivalent experience.

  • 7+ years in consumer marketing experience, with strong preference given to candidates with experience in marketing entertainment based original programming. 

Preferred Qualifications:

  • Have ran creatively led 360-campaigns, from show strategy to executing the tactics, both paid and organic, and delivering results. 

  • Track record of strong creative judgement that engages a mass audience.

  • Experience working directly with talent, representation and creators to partner on campaigns. Able to guide creative input, development and execution from concept to completion.

  • Advanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reports.

  • Effective collaborator in a fast paced, multifaceted environment. We will typically have multiple launch campaigns happening at once.

  • Highly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reports

  • Thinks strategically, but stays on top of tactical execution. Coach / Player mentality. 

  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment.

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What are Snap Inc. Perks + Benefits

Snap Inc. Benefits Overview

At Snap, we empower and equip our team to make well being a priority and act on it. Our supportive health and wellness offerings are here to grow with you every step of the way.

Here are just a few of our benefits in more detail:

-Fully subsidized medical, dental, vision for you + spouse/domestic partners/dependents for full-time & part time (20+ hours) & interns
-Up to 16 weeks fully paid parental leave (up to 28 weeks birthing parents )
-Up to $40K adoption & fertility coverage / up to $80K surrogacy reimbursement
-1 month flexible, fully paid return to work program work
-120 hours of back-up care per year (US)
-6 weeks paid Family Caregiver leave & dedicated family care support through Wellthy
-25+ mental health sessions for you + dependents through Lyra
-For team members who need to travel for medical treatments that are banned in their state of residence, Snap will provide a travel benefit allowance that includes transportation and lodging of up to $10,000 for an individual seeking those services.
-401K matching
-Financial wellbeing through Northstar & legal support through RocketLawyer
-Mobile phone stipend

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
4-day work week
Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time, on average, in the office, with the remaining 20% of the time spent remote.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
Remote work program
Snap's Flexible Work policy offers most team members the choice to work virtually in a Snap operating location or in-person from a Snap office.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Our Employee Resource Groups are created and led by members of the Snap Inc. family. They empower us to come together to celebrate a common cause, raise awareness, and encourage advocacy.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute to a Medical FSA to pay for eligible medical expenses, or a Dependent Care FSA to pay for eligible daycare expenses, with pre-tax dollars.
Disability insurance
Employees can take up to 16 weeks of short-term disability for 60% tax-free pay with benefits remaining active. Long-term disability is also available at 60% tax-free.
Dental insurance
We provide free dental coverage for employees and eligible dependents. In addition, the plans have an orthodontia benefit. Annual in-network cleanings and exams are covered at no cost.
Vision insurance
Snap provides a free vision plan for employees and eligible dependents. The plan includes a LASIK benefit and a $200 annual frame/contact lens allowance.
Health insurance
We provide free PPO and HSA plans to employees and their dependents with the option to buy-up to an enhanced PPO plan with lower co-pays. In CA, Kaiser HMO is another free medical plan option.
Life insurance
We provide Basic Life and AD&D insurance at 2x salary at no cost.
Wellness programs
Snap's wellness program, SnapFit, offers events, programs, education, and more that will help you stay fit across four pillars: Mind, Body, Money, and Health!
Team workouts
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
Snap offers a retirement savings plan that allows you to save for your retirement on a pre-tax and/or post-tax basis.
401(K) matching
Snap matches 100% up to 3% and 50% on your 4th and 5th contribution to both your pre-tax and/or Roth elective contributions and the match is immediately vested. We also offer the Mega Backdoor Roth.
Company equity
Snap offers compensation packages that allow you to share in Snap's long-term success!
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Snap provides back-up child care at a subsidized rate for up to 80 hours per year.
Generous parental leave
Non-birthing parents receive up to 16 weeks of full pay and birthing parents receive up to 26 weeks of full pay.
Family medical leave
Snap provides up to 6 weeks of full pay as part of our Family Caregiver Program.
Adoption Assistance
Snap will reimburse up to $40k towards any adoption expenses and $80k towards surrogacy expenses you incur and you are eligible for up to 16 weeks of full pay to bond with your new child.
Return-to-work program post parental leave
Fertility benefits
Adoption, surrogacy, infertility, and fertility preservation benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Salaried employees have a flexible vacation policy approved at their manager's discretion. Hourly employees get 15 days of vacation which jumps up to 20 days after 4 years of service.
Generous PTO
Generous time off and leave programs. In the US, this includes the following: Flexible vacation policy for exempt team members, Up to 3 weeks PTO for non-exempt, 12 paid holidays, 15 sick days
Paid volunteer time
Employees are allotted four hours of paid time off to volunteer at charities that align with the company’s philanthropic pillars: youth, education, and arts.
Paid holidays
9 paid holidays plus a floating holiday for hourly employees.
Paid sick days
Snap provides 15 sick days per year if you're feeling under the weather.
Office Perks
Commuter benefits
Our Commuter Benefit allows you to use tax-free funds to pay for parking and public transportation — such as train, subway, bus, ferry, trolley, or vanpool — as part of your daily commute to work.
Company-sponsored outings
There are various social events to choose from, ranging from cultural, health & fitness, personal development, volunteering, arts & crafts, and more.
Free daily meals
Various offices have in office free lunch provided Monday - Friday.
Free snacks and drinks
All offices are stocked with free snacks, drinks, coffee, etc.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Our headquarters offers parking if you decide to skip the Commuter Benefit.
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Snap has a Learning & Development program that enables employees to continue honing their skills, and individual teams have budgets to send eligible employees to industry conferences, trainings, etc.
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Virtual coaching services

Additional Perks + Benefits

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