At InStride, we’re pioneering a new approach to workforce education. Our mission is to enable employers to provide life-changing education to their employees in partnership with the highest-quality global academic institutions. We unlock business and social impact to transform companies and people for the future. 

We believe that a company’s richest resource is their employees, and that investments in people yield the highest returns for individuals, businesses, and society as a whole. That’s why every InStride employee is eligible to enroll in 1,700+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school. The Step Forward program, along with InStride’s best-in-class employee benefits, are available to all employees from the day they join InStride. 

Read further to see how you can be part of the movement to drive businesses and society forward through life-changing, best-in-class workforce education.

InStride is looking for a Content Strategy Manager to develop and drive our content strategy for our learner marketing efforts and product experience. This is a high-profile growth opportunity to partner with our marketing, design, and product teams help learners become aware of, engage with and participate in corporate partner education programs.

Responsibilities

• Develop and execute a content strategy that engages and drives learners through the awareness and consideration phase through use of multimedia assets
• Drive the strategic direction of our learner resource center and product content integration
• Manage our editorial calendar to drive a content strategy that is amplified through our B2B2C marketing efforts, with an emphasis on cross-functional collaboration
• Develop multimedia content map that considers various content formats such as written, static visuals and video
• Manage learner marketing specialist as well as work with our internal design tea and creative freelancers for various content initiatives
• Partner closely with the partner marketing and design team to ensure integration and consistency across content
• Partner closely with UX and success team members to identify learner gaps and content solutions
• Own performance metrics for content, optimizing for engagement and conversion
• Support additional marketing initiatives across paid media, email and social campaigns

Ideal Profile

• 5+ years Marketing experience in a role developing and leading content strategy and marketing initiatives
• Bachelor’s degree in Communications, English, a related field, or equivalent relevant work experience
• Experience developing strategies for multimedia assets and product content integration
• Ability to run multiple initiatives with a track record for meeting deadlines.
• Excellent written and verbal communication skills, with strong attention to detail
• Ability to facilitate and enable people to collaborate with each other
• Excited by the challenge of building a world-class business that delivers not only high revenue growth and compelling return on investment, but also has a meaningful impact on society.
• Exposure to the functioning of higher education institutions through direct experience or affiliation with the education industry
• High EQ, comfort with ambiguity and a “no job too small” startup mentality

InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.

Effective November 1, 2021, all new hires must be fully vaccinated against the COVID-19 virus unless they have been granted a reasonable accommodation. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation is approved by the People & Talent team in writing. 

If you are looking to apply for one of our Remote opportunities please know that InStride is only able to employ candidates from the following states.

Arizona

California

Florida

Illinois

Louisiana

Maryland

Massachusetts

Michigan

Nevada

New Hampshire

New Jersey

Ohio

Texas

Washington

Wisconsin