Marketing Manager, Brand Marketing

| Santa Monica
Sorry, this job was removed at 4:19 a.m. (PST) on Wednesday, August 11, 2021
Find out who's hiring remotely in Santa Monica.
See all Remote Marketing jobs in Santa Monica
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!


What You’re Applying For:

Edmunds is looking for a marketing manager to lead and execute brand building and consumer facing acquisition strategies that drive business goals around consumer audience growth. You will project manage a cross functional team driving the brand marketing portfolio and be responsible for day-to-day channel, campaign management and marketing execution. In this role, you will plan and activate marketing strategies that will cultivate a quality automotive audience to support our consumer, OEM, and dealer product offerings. This is a highly cross-functional role that collaborates with product, SEO, and business unit teams.


What You’ll Do:

This role will require a mix of high level project management responsibilities as well as detailed channel level marketing execution management:

  • Channel and Campaign Level Management 

    • Vendor management including vendor selection and set up as well as on-going tactical execution and campaign planning. 

    • Management and QA of vendor specific data and reporting to ensure integration with in-house analytics and the ability to distill learnings on a per channel basis to the broader stakeholder team. Strong coordination with Analytics team on downstream impact of channel campaigns for the business including management of reports to track ROI, conversion, cost of acquisition, and other marketing KPIs

    • Optimize marketing campaign effectiveness through testing creative, copy, audience targeting, etc.

    • Support leadership with strategic recommendations based on channel insights and support on-going leadership updates regarding active channels.

  • Brand portfolio optimization via management of cross collaborative projects

    • Improve conversion through landing page optimization, on-site product integration, content marketing and market research:

    • Coordinate team planning alongside sales, product, SEO and Editorial team dependencies and ensure proper testing protocols and integration with channel vendors 

  • Project Management (Tech Project Management Skills)

    • Manage B2C marketing roadmap recurring meetings and communication for cross functional direct stakeholder team inclusive of Marketing, Design, Analytics, Performance and PR teams

    • Track all campaign milestones and manage timelines and budget expectations for each channel.


What You Need:

Required:

  • Bachelor’s degree required

  • 3-5 years progressive responsibility in consumer facing digital marketing and measurable brand-focused marketing for online business 

  • Proven track record in managing marketing channels for a performance driven organization inclusive of, but not limited to the following channels, Streaming TV, OTT, Podcast and Radio

  • Proven track of record of managing and optimizing marketing campaigns against a tracked set of KPI’s

  • Deep analytical abilities, specifically with respect to campaign performance and experiment design and analysis

  • Ability to partner cross-functionally and work with a wide range of stakeholders

  • Excellent oral and written communication skills, detail oriented, and an ability to influence others

  • Strong organizational skills, fast learner, intuitive, proactive and willing to ask questions

  • Effective at multi-threaded work and managing competing priorities and channel portfolios

  • 3+ years experience with technical project management, roadmap tracking and cross collaborative team management, planning and reporting; ability to draw insights from data and leverage data in decision-making process 

  • Excel proficiency required; SQL experience preferred

Preferred:

  • Hands on strategic and campaign level content marketing experience

  • Prior experience related to product integration projects associated with Marketing optimization

  • Prior experience with Market Research projects


Edmunds Perks: 

  • Flexible time off
  • 13 Paid Holidays
  • Comprehensive Health Benefits (medical, dental, vision, life and disability)
  • Flexible Spending Accounts (Employees) and Health Savings Accounts (Employee and Employer Contributions)
  • 401K Plan with Company Matching at 50%, up to 6% of employee eligible contribution and vesting after 1 year
  • Up to 4 months Paid Parental Leave
  • HeartCash matches employee donations to the causes that are important to them
  • 2 Days of Paid Time Off for time to dedicate to social impact causes
  • FitCast covers a portion of gym or fitness activity fees
  • Well-being sessions and events such as yoga, meditation and walking challenges
  • On-going career development sessions and an annual learning event
  • Pet insurance
  • Sabbatical Leave
  • Education Reimbursement 
  • Plus a coffee bar, frozen yogurt and more!

Working @ Edmunds.com:

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal, Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you! 

Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.

#LI-POST

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • DockerFrameworks
    • GraphQLFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TerraformFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • NoSQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • DynamoDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Conveniently located at the Colorado Center, near the intersection of Cloverfield and Colorado.

An Insider's view of Edmunds

What’s the vibe like in the office?

This is not your average corporate office. Everyone is friendly and welcoming. While we're here to get work done, not everything is all business. People here understand the importance of human relationships. Not only are we co-workers, but many of us are also friends, close ones even. To top it off, our office is fun and encouraging to take breaks!

Denise

Director, Software Engineering

What does your typical day look like?

Each day I start by building the Edmunds story from the ground up. Using our own unique reporting tools and in collaboration with our product, analytics and marketing team, I can speak to the value of Edmunds. Once this information is complied, I head out to meet with our dealer partners to go over program results, listen, assess their needs.

Chantal

Account Executive, Major Accounts

How does the company support your career growth?

At Edmunds, there are few barriers — communicating across the organization feels safe and encouraged. This open-door policy has given me the opportunity to participate in cross-functional projects, gain exposure to different teams and learn from a diverse group of leaders.

Christina

Manager, Client Success

How do you empower your team to be more creative?

Great ideas are the heartbeat of the Edmunds editorial team and they can come from anywhere. Everyone is encouraged to contribute and we have regular feature meetings where concepts are presented, discussed and evolved. As Editor-in-Chief, I love to be challenged by an idea and it’s hugely rewarding to see them come to fruition.

Alistair Weaver

V.P., Editorial and Editor in Chief

How has your career grown since starting at the company?

I joined Edmunds as an IT manager. Now, I manage a team of 100 employees supporting our B2B dealer business. In 18 years, I have grown beyond my own expectations. From the moment I joined the company, each of my professional needs were met. Continued learning, peer support, skills development and opportunities for advancement greet me every day.

Katti

V.P., Dealer Operations

What are Edmunds Perks + Benefits

Edmunds Benefits Overview

We could tell you all our benefits. But then we'd have to hire you.

Our Santa Monica "EdQuarters" is located just two miles from the beach and less than 12 miles from LAX. The office's custom automotive themed designs and enviable amenities create a work environment unlike anything else in the L.A. Area.

We focus on results, not hours. We offer flexible time off as well as 13 paid holidays. Our team enjoys free gourmet coffee and snacks, fresh fruit and many other amenities.

Culture
Volunteer in local community
Volunteer hours contributed by employees and their eligible family members are matched 1:1 with a $15 donation for every hour. In addition, a Board Service program is offered which supports employe
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Summer hours
President's club
Employee awards
Flexible work schedule
Edmunds provides a flexible environment to work in the most effective and efficient way for you.
Remote work program
Edmunds offers flexibility to work fully remote, from our Edquarters, or a combination of both.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Interview training, which highlights the importance of diversity and brings attention to unconscious bias during the recruiting process.
Diversity manifesto
Diversity employee resource groups
We launched ERGs at Edmunds, which allows employees with a particular commonality or interest to share a space, support each other and spread awareness.
Hiring practices that promote diversity
We conduct interview training for all our hiring teams, which highlights the importance of diversity and brings attention to unconscious bias during the recruiting process.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can fund healthcare and dependent care flexible spending accounts (FSAs) through payroll deductions to pay for qualifying expenses with pre-tax money.
Disability insurance
Edmunds pays 100% of the premium cost for employee disability income protection coverage of 70% of base salary up to the plan limits.
Dental insurance
Choose from two comprehensive PPO options (including one with orthodontia coverage).
Vision insurance
Two options are available. The free option covers annual exams, and the other includes annual exams and lenses/frames or contacts annually.
Health insurance
Multiple comprehensive PPO and HMO (California only) options are available. All include doctor, hospital and prescription coverage. Edmunds pays 70–100% of the medical insurance premium cost.
Life insurance
Edmunds pays 100% of the premium cost for employee life and AD&D coverage of one and a half times employee’s base salary, up to $450,000. Employees can purchase supplemental life up to five times
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Edmunds matches pre-tax and Roth 401(k) contributions at 100%, up to 6% of eligible salary (up to IRS limit), with immediate vesting.
Employee stock purchase plan
Eligible Edmunds employees can purchase shares of CarMax stock through convenient payroll deductions and receive a 15% Company matching contribution.
Charitable contribution matching
Edmunds supports the causes our employees hold dear. In partnership with CarMax, donations to qualified organizations are matched up to $5,000 per year.
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Based on tenure, employees who are primary caregivers may qualify for up to four months of paid leave for the birth or adoption of a child, and non-primary caregivers may qualify for up to one month.
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Our Social Impact Paid Time Off Policy encourages employees to dedicate time to contribute to positive social change.
Sabbatical
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Employees have the option to lower commuting costs by using pre-tax dollars through payroll deductions to pay for qualified transportation expenses like transit passes, ridesharing and parking.
Company-sponsored outings
Free snacks and drinks
Our team and visitors enjoy free gourmet coffee and snacks, daily deliveries of fresh fruit, a frozen yogurt machine with toppings bar, in addition to other complimentary food and beverage options.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Edmunds encourages physical fitness and reimburses 50% of individual fees up to $37.50 per month for qualifying facilities and activities.
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Edmunds offers reimbursement for qualified educational activities that further an employee’s professional development.
Lunch and learns
Promote from within

More Jobs at Edmunds

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about EdmundsFind similar jobs like this