About Us:

At Dave, our mission is to build products banks won’t to improve people’s relationship with money. Our first product helps people budget and avoid overdraft fees and has amassed over 1mm users. To create the best experience for our users, we want team members who will do whatever it takes to deliver results. We’re growing fast and are looking for a Marketing Manager determined to drive continued growth.

The Role:

Dave is looking for a data-driven Marketing Manager to directly manage Dave’s ASO and SEO efforts. Your goal will be to optimize Dave’s product page’s install conversion and improve keyword ranking in the App Store and Google Play. The perfect candidate will be an asset Week 1. We’re looking for someone who is driven, analytical, strategic, creative, and will love being part of our close-knit team.

You Will:

• You will own the process of updating app store descriptions, metadata, and screenshots.  

• Develop tests and success metrics to better understand the impact of making app store changes.

• Perform analysis and reporting on progress towards KPIs.

• Implement strategies to drive direct response and new user acquisition through Google Adwords and Apple Search Ads.

• Share learnings internally to accelerate user engagement and acquisition.

• Identify newest opportunities in ASO and paid search.

You Have:

• 1-3 years of user acquisition or data-oriented marketing experience.

• Experience with App Store Optimization.

• Understanding of ASO tools like, App Annie and app store testing tools like Google Experiments, etc.

• Experience with high-frequency A/B testing.

• Copywriting skills (SEO oriented).

• The ability to work independently but thrive in a fast-paced environment.

• Strategic and analytical, comfortable using data to inform decisions but also highly creative and resourceful.

• Proven ability to prioritize and manage multiple projects at once.

• Strong initiative to drive results and solve problems.