Marketing Growth Lead

| Greater LA Area
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Growth Lead


Area
The Growth Lead is an important part of the Publishing team at GreenPark Sports, aiming to drive awareness, interest, conversion, and retention among GreenPark players - and beyond. As part of the Publishing team, this role and others are responsible for driving marketing performance, brand value, and loyalty. The Publishing team operates communications and company behaviors between the following teams: Growth, PR/Comms, Community, Insights and Strategy, and Brand. The Publishing team operates across the following channels: in-product/direct-to-player, other owned channels like websites and social profiles, earned channels such as press, and various paid channels.


Role

The Growth Lead manages all aspects of paid acquisition for GreenPark. This role is committed to meeting and exceeding GreenPark’s growth goals, managing spend within the Cost per Install and Lifetime Value boundaries set within GreenPark’s business objectives and requirements. This role manages marketing vendor selection and operation, paid channel strategy development and operations, as well as collaboration with PR/Comms, Business Development, and other teams around GreenPark. This role manages creative performance and requirements, working in collaboration with GreenPark Publishing and Brand leadership. The Growth Lead may choose to collaborate with GreenPark Communities, such as Influencers and Creators, Teams, and Athletes. This role is a Marketing Strategy and Operations position inside the Publishing team, and may manage a team of additional professionals from Marketing, Analytics, Insights, Research, Planning, and Media. 


Responsibilities

  • Develop marketing plans for all paid acquisition activities, campaigns, and initiatives
  • Collaborate with company leadership to identify goals and boundaries for efficient marketing operations, return on marketing spend, and benchmarking costs
  • Develop budgets for paid acquisition campaigns
  • Select and manage partners, resources, agencies, and other services according to company goals
  • Collaborate with Brand and Publishing leadership for creative, messages, art, video, and other content - derive additional material and variations between Growth and Brand agencies/resources - and internal teams - as performance dictates
  • Provide regular, timely and comprehensive reporting on budget allocations, spends, return on advertising spend, campaign effectiveness, conversion rates, costs per acquisition, channel effectiveness, and creative effectiveness
  • Collaborate with Analytics, Game Design, and Publishing leadership to assemble powerful insights about our target audiences and players 
  • Counsel with Production, Product, Experience, Engineering, and Business Development (“GreenPark teams”) teams to understand nuanced communications
  • Consult with GreenPark teams to help them understand the nuances of target audience behavior, perceptions, paid media and growth campaigns
  • Execute communications and campaigns in collaboration with department and other leadership - with an eye for detail, risk mitigation, and a heaping measure of adventurous courage - as no one ever changed the world by playing by the old rules : )
  • Provide management, feedback, and other direction to vendors and partners to achieve GreenPark’s objectives, as needed
  • Maintain an expert-level knowledge of mobile game advertising, paid growth conventions in mobile and games, digital marketing and advertising, and social media trends relevant to our audience and target

Qualifications


  • A strong understanding and proven ability to develop and execute marketing strategies
  • Proven success in managing programmatic, campaign-driven, and one-off marketing campaigns
  • Proven ability to manage vendors and partners within the boundaries of budgets, objectives, goals, and cost-per-acquisition basis
  • Ability and desire to manage disparate teams and resources in always-on campaigns, as well as seasonal and event-driven campaigns
  • Proactive, self-motivated, and dogged follow-up skills

Growth Path


  • Study and Apply Comms Planning and Growth Strategy
  • Develop a Workable Understanding of Program Management for Creative, Brand, and Growth Projects
  • Develop Powerful Collaboration Skills Across Departments and with All Partners
  • Proactive, Detailed Progress and Status Reporting Across Entire Company
  • Develop Persuasive, Clear Plans and Pitches, Based in Company Objectives and Sound Strategy

What We Offer:

  • Opportunity: With a small, core team of talented people, iterating and scaling fast, you’ll be hands-on and learning right away.
  • Location: We have two amazing locations - LA (Remote due to COVID-19) and SF (Downtown Burlingame/Remote due to COVID-19).
  • Culture: We strive to be welcoming and inclusive. As an early team member, you’ll be active in recruiting decisions ensuring we build a culture you want to be part of.
  • Salary: A competitive salary with stock options.
  • Benefits: Option to join a Health, Vision and Dental benefits plan with growing benefits as the company is growing.
  • Time-Off: Flexible PTO


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Technology we use

  • Engineering
  • Product
    • C#Languages
    • GolangLanguages
    • JavascriptLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • UnityFrameworks
    • MongoDBDatabases
    • RedisDatabases
    • UnityDatabases
    • Google AnalyticsAnalytics

Location

In the heart of Calabasas

An Insider's view of GreenPark Sports

What’s the vibe like in the office?

Everyone at GreenPark is passionate about what they do. The energy here is contagious. This has been the most supportive team I have ever worked with, we are all here to help each other and collaborate to do amazing things. We are working on something that hasn't been done before so every problem to solve is a creative challenge.

Kathy

Creative Talent Acquisition Specialist

What does your typical day look like?

My day usually begins with team and project standups to align on priorities. Depending on where we are in the development cycle, I might also participate in a project planning or QA session, interview a candidate or help onboard a new teammate. Since switching to remote work, some of us take time to exercise and then finish our work asynchronously.

Natalia

Software Engineer

What makes someone successful on your team?

A successful person in this company is someone who knows and is thrilled about what they are getting into. We aren't a corporate behemoth with an established line of products. We're a fledgling startup, forging paths into the unknown, building the company and its culture as we build the product. It's the most engaged I've been in a long time!

Kris

Senior Producer

How do your team's ideas influence the company's direction?

Our creative team has a strong gaming and games industry background, which is why we value all ideas and creative contributions.
We welcome both high and low-level ideas, covering any creative spectrum incl. game mechanics, pacing, art, FX or audio. Ideas are evaluated based on how well they fit the business strategy and product vision.

Alex

VP, Experience

What makes someone successful on your team?

Successful team members can come in many forms, but there are some inherent qualities that will allow a team member to shine at GreenPark.
- Entrepreneurial spirit
- Team player
- A builder that pays attention to details
- Autonomous
- Always looking for ways to add value
- High integrity
- Positive attitude

Jenn

Director of Operations

What are GreenPark Sports Perks + Benefits

GreenPark Sports Benefits Overview

Opportunity: With a small, core team of talented people, iterating and scaling fast, you’ll be
hands-on and learning right away.
Location: We have two amazing offices - LA (Calabasas) and SF (Downtown Burlingame).
Culture: We strive to be welcoming and inclusive. As an early team member, you’ll be active in recruiting decisions ensuring we build a culture you want to be part of.
Salary: A competitive salary with stock options.
Benefits: Option to join a Health, Vision and Dental benefits plan with growing benefits as the company is growing.
Time-Off: Flexible PTO
Away Games: With a team split between Los Angeles (Calabasas) and Burlingame, there’s occasional travel.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
It is 100% for employees and we cover 50% of dependents.
Vision Benefits
It is 100% for employees and we cover 50% of dependents.
Health Insurance Benefits
It is 100% for employees and we cover 50% of dependents.
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
GreenPark Sports offers stock options.
Child Care & Parental Leave Benefits
Flexible Work Schedule
GreenPark Sports provides parents with a flexible work schedule to make sure you can tend to your child's needs.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive 9 days per calendar year.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Greenpark Sports hosts company outings Quarterly.
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Fitness Subsidies

Additional Perks + Benefits

We get tickets to local sporting events!

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