Summary

We are looking for an Account-Based Marketing Director to lead marketing activities for a group of strategic accounts in the Americas region as part of a dynamic marketing team. The Account-Based Marketing Director owns overall responsibility for planning and executing a multitude of marketing programs - e.g. demand generation reputation marketing, account intelligence gathering and sales enablement – to a group of strategic accounts in support of sales goals. 

Responsibilities

• Develop marketing strategy and plans for target personas and industry verticals (high tech, consumer electronics, industrial, automotive, and medical devices)
• Translate top level demand generation objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support
• Provide ongoing data and insights on strategic accounts and contacts within these accounts
• Support ABM leadership in selecting the most appropriate messages, offers, and engagement for target accounts 
• Execute marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Develop content targeted to a business audience and mapped to the buyer’s journey, including crisp and succinct encapsulating analytic business concepts, commercial insights, messaging, sales decks, etc.
• Identify internal and external resources for use in marketing execution for global/strategic accounts
• Managing marketing operations, reporting, and expectations
• Building out and overseeing the ABM tech stack and ABM budget
• Conduct outreach to global/strategic accounts to identify and mitigate any conflicts
• Understand which internal organizational marketing campaigns and assets to leverage for strategic account engagement planning

Requirements

• 10 to 15 years of previous B2B marketing experience
• Strong proactive leadership skills
• Competent in all areas of marketing including strategy, plans, sales enablement, content marketing and demand generation
• 3 to 5 years of relevant domain knowledge in supply chain and/or strategic sourcing/procurement solutions a plus
• Excellent written and oral communication skills
• Excellent presentation skills
• Previous sales experience a plus
• Bachelor’s degree required
• Master’s degree/MBA preferred

Travel

• 10-20% based on location

Skills

• Ability to leverage data and insights in the development of marketing plans aligned to account strategies
• Demand creation, both sales-led and marketing-led
• Goal and task prioritization
• Strong oral and written communication skills
• Team building
• Problem solving
• Social media execution (appropriate, effective use of common social media sites and technologies)
• Sales enablement
• Planning/project management

Knowledge

• Key industries and market segments
• Account and contact insights and where to gather account intelligence
• Sales methodology and the global/strategic account planning process
• B2B buying process in large accounts and relevant buying centers
• Buying roles and personas in global/strategic accounts
• Goal setting and account-specific marketing planning
• Demand type and how it alters marketing and selling
• Financial terms and concepts
• Demand creation processes

Benefits

• Competitive salary and bonus program in an entrepreneurial environment
• Cost of necessary certifications will be covered
• Top notch health, dental, and vision insurance
• Stock options in a fast growing tech company
• 401k plan with matching contribution
• Generous paid time off plan plus paid holidays
• Frequent company sponsored lunches, happy hours, fun events, and plenty of snacks and drinks
• Casual work environment

Supplyframe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.