Marketing Coordinator
The Role
The Marketing and Events Coordinator is the brand evangelist for VideoAmp. This role requires an enthusiastic, detail-oriented and organized coordinator to support our Marketing team. This role will report to the Director of Marketing Communications and work closely with Brand and Sales Marketing. With strong attention to detail, this person will be supporting the team on an array of projects including branding efforts, social media management, event support and other ad hoc projects.
The ideal candidate will be a self-starter, eager to learn, highly organized and a creative problem-solver. VideoAmp is a fast-paced company with big ambitions to creatively disrupt, challenge and set new standards to industry norms. If you’re comfortable in a fast-paced environment and looking to take the next step in your marketing career, this is the role for you!
Responsibilities
General
- Support marketing team in preparation of presentations and marketing materials for both internal and external meetings
- Work collaboratively across departments, including People and Design teams, to further develop corporate marketing and identity to execute campaigns
- Assist Marketing team in recaps and notes of internal/external meetings
- Work with Design team to submit creative requests for various projects
- Assist in ensuring all communications materials adhere to VideoAmp’s branding standards
- Help in maintaining the VideoAmp website and internal communication channels
Social Media
- Collaborate with the marketing and people team to maintain a social media calendar
- Create copy and execute social media campaigns
- Social community management, as well as reporting and analytics
- Monitoring social media and news for industry trends
Events (Virtual and in-person)
- List and invite management
- Production and organization of branded collateral
- Travel coordination
Qualifications
- Bachelor’s degree in Communications, Marketing or related field
- 2+ years of experience in the Marketing or Communications field
- Excellent writing and communication skills
- Ability to execute multiple projects simultaneously
- Confidence when communicating with clients and executives
- Ability to work well in both a team setting and independently
ABOUT:
The proliferation of streaming and digital media services has created the golden age of video entertainment with more premium TV content than ever before and we believe these experiences should be free or affordable to every human on the planet.
Making this accessible to everyone usually requires subsidies from the advertising industry to power an effective three-way value exchange between a publisher producing content, a consumer viewing it and an advertiser paying the publisher for the chance to connect with its audience.
While the ability to watch premium TV content on any device at any time is great for the consumer, the systems powering these services are fragmented, riddled with complexity and struggling to evolve in a changing privacy landscape. These systems are putting the entire ecosystem and three way value exchange at risk by providing an incomplete and siloed view of the audience that are responsible for advertising waste from inflated metrics, a decrease in publisher revenue opportunity from under-representing their audiences and consumers stuck with suboptimal viewing experiences.
Today the industry standard tools are usually designed where connectivity and applications of consumer data sets often come with negative trade off for consumer privacy or security risks of leaking private data. We envision a world where this doesn't have to be the case - a world where consumer privacy, security, and governance are incorporated into the fabric of the codebase that interfaces with these systems to enable the necessary business use-cases that keep these viewing experiences free or affordable to everyone.
The mission of VideoAmp is to be the independent software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. Our platform provides measurement and optimization tools that unifies audiences across the disparate systems of traditional TV, streaming video and digital media. We are unlocking new value for those that currently operate within a siloed view of their audiences, creating efficiencies for the entire industry. We are transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
Come and join us!
