Marketing Associate

| Santa Monica

Universal Strategic Marketing (USM) is responsible for UMG's Global catalog, Compilations, Audio-Visual and Licensing businesses for all our labels excluding Classical (with whom we also work closely).

As a dynamic, forward thinking team we ensure territories achieve optimum revenue opportunities by delivering releases and marketing support. At USM, we are expected to be innovators in our field(s), flexible in complementing and inputting into areas across our division and the wider business.

We are looking for a Marketing Associate to initiate, plan and coordinate all aspects of Marketing Campaigns for upcoming releases to designated artist, predominantly within the pop and EDM catalogues. This position will work across labels within the UMG umbrella.

Job Functions:

  • Manage all aspects of product development and marketing campaigns from concept to completion on given projects. This includes physical, digital, streaming, creating marketing tools, coordination of assets from repertoire teams, the execution and review of territory marketing plans and management of project time lines from assigned roster.
  • Generate and distribute analytical project information to all relevant company working groups
  • Partner with our international markets on all marketing and project management set-up
  • Create and implement innovative marketing plans and strategies for assigned projects
  • Formulate budgets with department heads and allocate appropriate costs; track and manage invoices
  • Administer markets requests for tools and assets with appropriate repertoire centre
  • Ensure all physical and digital deadlines are met; communicate deadlines to internal and external partners. Troubleshoot as needed to ensure product & release dates are met.
  • Assist with evaluating and forecasting project opportunities for release
  • Ensure creative output of content and repertoire in the form of new products that will generate meaningful revenues for worldwide territories
  • Ensure delivery of product flow to the strategic marketing schedules
  • Identify marketing & product opportunities across all formatsphysical, digital and streaming
  • Ability to create and co-ordinate marketing materials, tools and information required and ensure distribution to relevant parties internally and at the operating companies
  • Liaise with creative departments/designers to communicate vision, create assets Get visuals agreed and approved on a creative and practical level by artists and label
  • Manage relationships with all production supply chain queries to ensure no impact to release dates
  • Co-ordinate artist's / project activities around record releases (press, tools, campaigns, advertising etc)
  • Initiate, seek approval and execute creation of special packaging formats on appropriate projects
  • Liaise with internal/external partners including Commercial Affairs,Labels, Managers and Artists Creative Department, Supply Chainetc.
  • Ensure all information is accurately communicated to all departments regarding strategy, release plans, changes, developments etc.

Job Requirements:

Skills/Abilities:

  • Excellent communication skills (verbal and written)
  • Excellent time management skills
  • Ability to multitask and prioritize responsibilities effectively
  • Comfortable using data & analytics to inform marketing initiatives and decision making
  • Good presentation skills
  • Passionate about music with good knowledge of Universal's catalog and repertoire
  • Actively stays on top of market trends for local and international music markets
  • Advanced skills in common software (e.g. MS Office / Keynote / Photoshop / etc.)

Experience:

  • 5-2 years of experience in marketing capacity

Education:

  • BA/BA degree in Marketing, Business Administration or related field

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

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Technology we use

  • Engineering
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Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
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