Summary

GumGum is a contextual-first global advertising technology company that captures people’s attention, without the use of personal data. We believe that a digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, visit gumgum.com.

The Marketing Associate, North America is a key role within GumGum’s regional marketing team producing and executing in-region marketing campaigns that drive new revenue and grow existing accounts.  This individual is a persona-centric campaign executor and responsible for coordinating with global marketing functions and regional teams to deliver campaigns that drive results.

Reporting directly to the Senior Marketing Manager, North America this role requires a detail-oriented, self-starter who will be accountable for creating content, events, emails, experiential activities and more. The role will operate in a fast-paced environment. Success in this position requires a strong passion for building end to end marketing programs and the ability to be accountable for delivering on marketing KPIs and optimizing the customer journey.

Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward. GumGum is only open to hiring remote candidates who are residents in the following states: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MD, MI, NJ, NY, OH, OR, PA, TN, TX, UT, VA, WA, and MN. 

Responsibilities

• Support Senior Marketing Manager, NA with the following responsibilities:
  • Maintain regional alignment to global branding, messaging, and strategy
  • Collaborate with global teams to sync and execute on cross-functional projects such as product launches
  • Deliver end-to-end marketing programs and create necessary accompanying materials including whitepapers, blogs, emails, presentations, social banners, paid media assets etc.
• Assist in managing seller’s request for pre RFP or RFP support based on account priority with experiential campaigns (virtual events, branded gifts/kits etc.)  and execute accordingly to achieve maximum ROI
• Own execution of conference sponsorships with key industry partners (Digiday, Adweek etc.) and facilitate sales teams and execs attendance and briefings.
• Produce client gifting and swag programs across sales teams; Manage ordering, tracking, and distribution for all items
• Track measurement of campaigns in Salesforce from audience attendance, client feedback, RFP generation and closed revenue 
• Support and execute high priority regional programs to help drive client retention and experience
• Track expenses, vendor invoicing and contracts across all campaigns
• Work closely with creative, content, and product marketing teams on marketing & promotional needs for campaigns

Minimum Qualifications

• Bachelor’s degree in business, marketing or a related discipline.
• Minimum 2 years of work experience, ideally with a mix of experiences across marketing, events, production or lead generation in high growth tech companies
• Basic knowledge of marketing channels or project management
• Ability to understand a marketing strategy at a regional level
• Proficient in marketing tools and operations (Salesforce, Hubspot, Ceros, Splash)
• Exceptional written and verbal communication skills
• Attention to detail
• Ability to partner with external vendors and lead to mutual benefit
• Intermediate analytical skill sets and capabilities
• A ‘self starter’ by trade with a strong drive to produce amazing revenue driving campaigns
• A Creative marketing mind that can think outside the box and passionate for campaign success 
• Think like a seller, revenue-first
• Autonomous and very hands on when it comes to leading a small campaign with key stakeholders
• Ability to collaborate and communicate effectively
• Ownership mentality and proven ability to get things done without extensive oversight
• An entrepreneurial attitude and approach

Benefits & Perks

• Medical Coverage including 100% premium coverage for employee + spouse/family 
• Vision Coverage including 100% premium coverage for employee + spouse/family
• Dental Coverage including 100% premium coverage for employee + spouse/family
• Flexible Spending Account (FSA)
• Employer-Matched 401(k) Retirement Plan
• Life Insurance and AD&D
• Business Travel Accident Insurance
• Short-Term and Long-Term Disability 
• Stock Incentive Program (role dependent)
• Paid Parental Leave - Birth parents can receive up to 16-18 weeks for birth recovery and baby bonding. Non-birth parents can receive up to 10 weeks for baby bonding
• Transitional Return-to-Work Schedule 
• Modern Family Support: Cleo App
• Employee Assistance Program
• Legal and Identity Theft Protection
• Student Loan Repayment Assistance
• WFH Stipend 
• Wellness Reimbursement 
• Flexible Time Off 
• Veterinary Discounts
• WeWork Monthly Pass
• Pet friendly organization - We love our fur babies! Check us out on Instagram @dogsofgumgum
• Incredible work/life balance with a collaborative and friendly work space
• A team that has transitioned to remote work impressively, and remains highly collaborative and connected
• GumGum Gives Back volunteering opportunities
• Virtual company events and (optional) in-person celebrations
• Virtual monthly team bonding events
• Anniversary recognition and awards

Career & Development Focus

• Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
• Opportunities to pursue business related side projects and yearly Hackathon
• Highly encouraged to contribute to open source software, including our own open source software
• Environment of learning from peers, including meetups, presentations and blog posts
• Opportunity to work with cutting edge technology
• Life Skills sessions - geared towards the whole life/ health / person
• Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation 
• The VOICE Coalition - through our council committee, The VOICE Coalition’s mission is to build an equitable, supportive, and inclusive culture where all voices are heard and all differences are celebrated through thoughtful, engaging, and authentic programming and community involvement. We’ve created awareness and appreciation for our employees through Hispanic Heritage month, Women of GumGum, Asian Pacific American, GG Pride, etc.

Follow us on our socials...
Our Instagram: @gumgum & @dogsofgumgum
Follow us on LinkedIn: gumgum
Tweet us: @gumgum
Stay connected on Facebook: gumgum