Marketing Analyst

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At Aspiration, we created the category of sustainable, socially responsible retail consumer finance. We offer unique financial products to let people save, spend, and invest their money in ways that make them more financially secure and align with their personal values. Unlike other financial institutions, Aspiration is committed to building a relationship with our customers based on trust and aligning the customer’s success with our own. Aspiration has raised over $150M in funding to date, and is growing quickly.

What You'll Do

  • Build and manage day-to-day optimization of customer acquisition campaigns across multiple marketing channels, including paid social, search, display, content, and mobile UA
  • Assist with overall marketing strategy through weekly, monthly, and ad-hoc campaign reporting and analysis
  • Build, monitor, and update performance dashboards to analyze individual channel performance, cross-channel campaigns, and creative tests
  • Work closely with internal design team to initiate and execute on new creative ideas and campaigns
  • Develop data-driven hypotheses and find insights to uncover new opportunities and inform marketing initiatives
  • Manage ad, platform, and site tagging and tracking to understand overall campaign performance and attribution
  • Work in a cross-functional role, collaborating with Design, Product, Data Science, and Data Engineering teams to strive toward and embody the company’s mission and core values

What You'll Bring

  • 1-3 years in digital marketing or data-driven, analytical role
  • At least 1 year of hands-on experience working in one or more digital marketing channels (self-serve platform buying channels like Facebook, Twitter, or Google preferred)
  • Strong Excel skills and comfortable working with large data sets 
  • Analytical mindset and ability to tackle unstructured problems
  • Learn-by-doing attitude and innate resourcefulness
  • Adaptability to work in a fast-moving, competitive startup environment, dealing with changing priorities
  • Excellent interpersonal skills
  • Desire to take on the world’s social and environmental problems and solve them with 
  • Preferred Qualifications:

  • Previous startup, fintech, or mission-driven experience
  • Experience driving campaigns and projects independently and communicating progress and results across the organization
  • Experienced with or willingness to learn SQL
  • Experience with Looker, Tableau, Amplitude, Segment, or other BI tools

What You'll Get

  • Making an impact for a company with a mission of transforming the financial industry and the lives of millions.
  • Competitive salary and equity incentives.
  • Robust healthcare plans, 401K and unlimited vacation time.
  • Diverse & inclusive culture.
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