Marketing Analyst
ABOUT THRIVE
Wholesome products at wholesale prices. Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products affordable for every American family. For $60 per year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail pricing—all shipped to their front door. As part of our Thrive Gives initiative, each paid membership on the site also sponsors a free membership for a low-income family.
THE ROLE
We love data. We love making decisions based on data.
Wait, so do you? Then you'll definitely want to keep reading. Thrive Market’s Marketing team is looking for a Marketing Analyst who’ll research and identify ways to continue to effectively and efficiently drive customer acquisition and member retention. Our ideal team member is a self-starter, and loves the idea of deciphering data into decisions. The analyst should be able to distill and translate complex data into actionable insights at all levels. This is an opportunity to help revolutionize how Thrive Market leverages its data to make strategic business and marketing decisions to grow the business. If you are someone who loves empowering others with data and thrives on helping people find and understand the information they need at the moment they need it, then this is a great role for you.
Responsibilities
- Support the Marketing Acquisition, CRM, and Business Development teams by providing timely and accurate reporting & insights for the purpose of scalable, efficient growth
- Partner with Data Science and Technology teams to gather, manipulate, analyze and document raw, complex data and share cohesive data stories that make sense to business and technical audiences
- Develop dashboards, visualizations and granular reports to track marketing campaign ROI performance, member engagement KPIs, and for analysis of AB testing results
- Serve as the data liaison for Marketing teams to translate business questions into data requirement
- Continually design, test, and deploy new reports - all with the goal of providing a state-of-the-art reporting environment
- Respond to ad-hoc reporting needs while ensuring data accuracy & integrity
- Adapt and move quickly in a fast paced environment, with a pragmatic approach to analysis.
Qualifications
- Work experience as a Marketing Analyst or similar role
- Experience with Google Analytics or similar web analytics tool
- Experience manipulating and analyzing large volumes of data
- Working knowledge of SQL and Tableau or visualization tools
- Strong interest and/or experience in marketing and data science, ideally in digital media (including display, mobile, social and search)
- Experience in requirement gathering and creating reports