Manager, Web Marketing at ServiceTitan

| Greater LA Area
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ServiceTitan is looking for a senior marketer and product manager to join our Demand Generation team. This position plays a key role as a product owner by leading the management of website strategy and development - including identifying strategic opportunities through the use of data and analytics to grow traffic and build new experiences, to overseeing development, testing, launch and post-launch management with the dedicated engineering team and direct reports. 

The best person for this role is forward-thinking, customer-obsessed and understands the needs of every prospect and customer visiting the ServiceTitan.com site. In addition, he or she understands the market space, is a champion for the brand, recommends strategies to continually enhance and optimize digital presence via search and conversion optimization tactics, while collaborating with key stakeholders across Marketing, Customer Support, Operations, Sales, and more. This person is also an effective project manager and can lead a team through all stages of development, ensuring successful deployment and the best user experiences.

You’ll know you’re doing a great job when you are exceeding your performance goals - from traffic growth and website build, to user experience and feedback metrics, to pipeline and revenue. You’ll be customer-obsessed, strategic, analytic and detailed.

As our Manager, Web Marketing, you will:

  • Own and manage all aspects of website development, including ideation development, testing, launch and post-launch management
  • Measure, track and optimize ongoing website performance from a traffic and revenue perspective
  • Maintain and optimize all lead flows originating from the website into systems of record and subsequent transfers to sales
  • Lead and grow a team of web marketing specialists including CRO lead, UX designers, website engineers and CMS editors
  • Partner with internal teams across the globe such as Marketing, Creative, Customer Support, and Operations to understand business requirements and build standard or custom solutions based on priority and need
  • Own the website development roadmap, working with leadership to recommend and prioritize new features or campaigns
  • Manage the relationship with the internal development and engineering teams
  • Research, review, recommend and implement new technology solutions to optimize and scale the website martech stack -- both front-end, and back-end
  • Own optimization and testing strategies to improve ServiceTitan.com website performance - both from a traffic and revenue perspective
  • Oversee an enterprise web analytics implementation, training and tag management via internal and external teams
  • Manage ServiceTitan’s CMS system and deploy scalable strategies to ensure a unified brand experience through CMS user experience, and page template and element design.
  • Champion the brand by ensuring every piece of content displayed on the ServiceTitan.com represents the company’s position and values

To be successful in this role, you'll need:

  • A sense of intellectual curiosity, and excitement to be part of something big!
  • A proven track record for increasing conversion rates of a large scale website and delivering results from a CRO program.
  • Experience managing and working with engineering teams to deliver customer-facing experiences 
  • Deep understanding of web analytics methodology and platforms including Segment, Google Analytics, Amplitude and Google Tag Manager 
  • Understanding of large websites with 1000+ pages utilizing highly customized CMS platforms like Acquia, Adobe Experience Manager, and Contentful CMS (preferred)
  • Proficient with Marketo or other marketing automation tools
  • Strong foundation in CRM, including custom data warehouses and Salesforce
  • Bachelor's degree
  • Legally eligible to work in the United States
  • Location preference for this position is in our Glendale California office once we return but remote candidates may be considered based on experience 
  • 3+ years experience leading teams of 3 or more people
  • 7+ years experience in digital marketing, product management, or similar roles

#LI-RT1

About ServiceTitan

ServiceTitan is the world’s leading and fastest-growing software technology platform for the trades, a trillion-dollar global industry. We help small business entrepreneurs run and grow their businesses. For more information about ServiceTitan, visit www.ServiceTitan.com.

Perks & Benefits

1. Work/Life Balance: flexible work schedule, flexible PTO
2. Family-Friendly Benefits: extended parental leave, pregnancy support, 20k in adoption reimbursement, Snoo Smart Sleeper, back-up childcare credits, legal benefit, discounted pet insurance
3. Enrichment: ongoing learning culture with access to Linkedin Learning and professional development workshops, diversity charter groups, orientation program, career pathing opportunities, mentorship programs
4. Health & Wellness: company-paid medical/vision/dental/life insurance/disability, employer HSA contribution, free One Medical membership, care coordination support, 401(k) with company match, stipend for home office equipment/supplies, gym discounts, monthly cell phone stipend

Equal Opportunity Employer

ServiceTitan does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws. At ServiceTitan, our mission is to help our Titans and customers achieve the extraordinary. We are an equal opportunity employer and we celebrate the diversity that each Titan brings to the table. We believe that the convergence of fresh, unique perspectives and experiences from all walks of life is what makes our product and culture so great - and there's always room for more.

CCPA Notice for CA Residents applying to Jobs at ServiceTitan

Please review the CCPA Notice here: ServiceTitan CCPA California Privacy Notice

Life at ServiceTitan 

http://instagram.com/lifeatservicetitan | https://www.themuse.com/profiles/servicetitan | https://www.builtinla.com/company/servicetitan-inc

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • FigmaDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

801 N Brand Blvd , Glendale, CA 91203

An Insider's view of ServiceTitan

How do you collaborate with other teams in the company?

I usually prefer communicating and collaborating via slack or emails, but if I am looking for a rapid solution then I would walk over to them.

Dave Avetikyan

Data Engineer

What are some things you learned at the company?

I've been part of teams throughout my career, but here at ServiceTitan I've had a chance to collaborate in full with my colleagues. I've also learned new things about being accountable to your teammates, the power that transparency has in keeping teams together, and the benefits of being open and candid.

Jason Mulero

Senior Learning & Development Specialist

What makes someone successful on your team?

Empathy, determination, and resourcefulness!

You're the main point of contact for a complex, detail-oriented implementation schedule that has concurrent timelines and moving parts. You need to be cool and collected in the face of high-stress situations, all while delivering an excellent customer experience.

Kathy Chang Sercu

Sr. Manager, Enterprise Implementation

What are ServiceTitan Perks + Benefits

ServiceTitan Benefits Overview

We are committed to supporting our Titans through different stages of life.

Young and early in your career? You are going to love our 401(k) employer match, pet insurance, financial planner access, and that we pay 100% for your health, dental, and vision insurance.

Looking to grow your family? We got you covered with benefits ranging from adoption assistance up to $20,000, a 6-month smart bassinet rental, an allergy prevention program for babies, and paternal leave of 100% pay for up to 16 weeks (in addition to any disability or state paid family leave!).

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
ServiceTitan's incredibly generous health plan covers 100% of the cost and 80% for dependents.
Life Insurance
Pet Insurance
ServiceTitan offers Pet Insurance to our Titan pets.
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
ServiceTitan provides employees with a 401(k) matching plan. We match 6% of contributions up to 3% of an employee's annual gross pay.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
In addition to disability and state paid family leave, ServiceTitan offers 16-weeks of parental leave for the primary caregiver and 8-weeks of parental leave for the non-primary caregiver.
Flexible Work Schedule
Remote Work Program
Variable dependent on role.
Family Medical Leave
Adoption Assistance
We reimburse up to $20,000 for eligible adoption expenses and offer 16-weeks of parental leave for the primary caregiver and 8-weeks of parental leave for the non-primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
ServiceTitan sponsors family oriented events multiple times per year.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Aside from our annual summer picnic and holiday party, we always make time to have happy hour with the team. In addition, we value team building, so we often take team offsites.
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

Additional Perks + Benefits

We really listen to the feedback of our employees and want to make sure that each perk is thought out and mindful for everyone.

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