Manager, Marketing Strategy (Shows and Campaigns)

| El Segundo
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Machines that Move Us. 

People who Inspire Us.

Stories that Drive Us.


Check us out: http://bit.ly/MotorTrendG


About Us


We are MotorTrend.

 With a monthly reach of more than 131 million, the MotorTrend Group is the largest automotive media company in the world. Launched with MotorTrend’s iconic magazine 70 years ago, the company now has a global reach that includes MotorTrend TV, the MotorTrend streaming service, MotorTrend.com, and Hot Rod magazine, with franchises that include MotorTrend Car of the Year, Roadkill, Wheeler Dealers, Best Driver’s Car and dozens more. Our portfolio brings together Discovery’s #1 TV network for automotive super fans, with our vast automotive digital platform that includes direct-to-consumer products, websites, apps, social, and live events.


Our People


The people who work at MotorTrend embody the passion of our content, and wake up every day intent on embracing, entertaining, and empowering the motoring world. 


The Role


Job Summary & Responsibilities:

The Manager, Marketing Strategy (Shows and Campaigns) will support the Director, Acquisition Marketing in the development and execution of all fully integrated marketing strategies and plans for shows, campaigns, and promotions to aggressively grow the subscriber base for MotorTrend’s SVOD offering and other important digital initiatives. The ideal candidate must be a highly collaborative, proactive, data driven self-starter able to work in a fast-paced environment.

 Essential duties and responsibilities include but not limited to: 

  • Support Director in the planning and execution of marketing plans for shows, campaigns, and promotions focused on acquiring subscribers
  • Own the management and execution of assigned campaigns and programs including planning, developing decks and briefs, managing creative development and delivery, tracking, reporting, and analysis
  • Educate, excite and drive interest and excitement for the MotorTrend business, content launches and sustain, acquisition marketing campaigns, and promotions with key partners, team members and stakeholders through compelling presentations and pitches to define and secure partnership opportunities as well as define marketing strategies that drive results across owned and operated channels
  • Partner with creative teams and agencies as needed to produce best-in-class marketing materials and advertising creative including marketing plans and presentations, trailers and video assets, digital and social ads, content marketing pieces, linear spots, event activations, and print ads
  • Analyze market trends and recommend changes to marketing strategies based on analysis and feedback
  • Be the expert on all assigned campaigns and programs to best plan and maximize communication, opportunities, and placements to acquire subscribers
  • Partner closely with internal PR, integrated marketing, social media and cross-functional teams to develop and implement marketing plans
  • Analyze performance of all marketing campaigns to evaluate success and to regularly identify areas for optimization
  • Plan, execute, and attend exciting and innovative event activations onsite to acquire new subscribers and drive engagement with fans
  • Build strong relationships and excellent communication with MotorTrends’s talent to develop and execute collaborative marketing campaigns including event appearances

Supervisory Responsibility:

  • This position may include supervising one or more employees where applicable.

Education/Experience:

  • Bachelor’s degree in Marketing, Media, or Communications; MBA preferred
  • 5 years of experience planning and executing acquisition marketing campaigns for digital consumer products (apps, games, subscription services) for entertainment brands
  • Experience with subscription services and SVOD products a plus

Knowledge, Skills, & Abilities:

  • Proven ability to plan and execute robust, innovative, and effective marketing strategies at a large media company that leverage owned and operated channels to drive results 
  • Excellent people skills – relationship building, impeccable communication, collaboration, patience and tact 
  • Solid understanding of customer path to purchase, and direct marketing KPIs, such as CPI, CPA and LTV
  • Knowledge and key web analytics and attribution tracking tools (e.g. Google Analytics, Adobe Analytics, Kochava)
  • Strength in analytical/problem solving skills with a data driven approach to customer acquisition
  • The ability to be a team player with the confidence to take the lead and guide others when necessary with a proactive attitude, and ability to work independently as well as in a team environment
  • Ability to adapt and pick up new tools quickly is a must
  • Strong working knowledge of MS Word, Excel, and PowerPoint are critical with solid presentation skills and an ability to clearly articulate strategy, objectives, tactics, analysis and results along with rationale
  • Exceptional time management skills, including the ability to handle multiple projects with changing priorities

Physical Requirements:

  • The ability to sit for prolonged period of time and view computer screen
  • Must be able to attend events which may require working nights and weekends and/or traveling

Equipment/Software Used:

  • Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
  • Keynote
  • Adobe/Omniture
  • Kochava
  • Tableau
  • Photoshop
  • Slack

Work Environment:

  • Work is performed in an office environment that is well lit and ventilated.

NOTE: This position description reflects management’s assignment of essential functions; it does not prescribe or restrict any other tasks that may be assigned.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • MongoDBDatabases

Location

Conveniently located next to the 405, LAX, Douglas Metro Green Line stop, and the beach! Many walkable food/coffee/tea, grocery, and shopping options.

An Insider's view of MotorTrend Group

What are some social events your company does?

We work hard and love to celebrate our diligence. We host wellness classes, caterings, have arcade machines and give back in our community. We go to Dodger's Stadium, K1 Speed, host movie nights, and get free access to MTG events. Summer time is the best time at MotorTrend! We have KidsDay, ice cream bars, pizza parties and end with a company BBQ.

Stephanie Rios

Human Resources Generalist

What is your vision for the company?

Every day our team wakes up ready to Embrace Entertain & Empower a motoring world. Embracing the Car-Nivore in all of us. Entertaining our 110 MM digital fans with addictive storytelling & experiences. Empowering MotorTrend families with over 70 yrs of street cred. MotorTrend is building a billion-dollar car company without building a single car.

Alex Wellen

President

What's something quirky about your company?

As an automotive enthusiast, working at MotorTrend is the realization of a dream. Each day brings something new, from million dollar Pagani's to LowRiders and HotRods. MotorTrend is on the cutting edge of technology implementation and we are diving the way consumers now consume content via their mobile device and television apps.

Thomas Rosquin

SEO Manager

What are MotorTrend Group Perks + Benefits

MotorTrend Group Benefits Overview

We offer comprehensive health benefits for you and your family.

Culture
Volunteer in local community
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Video Games.
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Mentorship program
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