Manager, Growth & Performance Marketing

| Greater LA Area
As a Manager, Growth & Performance Marketing at AppOnboard, you will lead all performance marketing initiatives to promote lead-generation for our growing SAAS business. You will determine the best mix of paid search, social, display, content, retargeting, to get AppOnboard’s demo technology and platform of demo creation tools in front of the world’s top mobile app and game developers and convert them to paying customers.This is a unique opportunity for someone looking to have an impact at one of the hottest startups in Los Angeles and top companies defining the future of app development.

Responsibilities

  • Generate a scientific, results-driven paid marketing strategy to acquire leads and high-quality users for AppOnboard’s platform of creation tools
  • Own and run all paid/SEM/performance marketing campaigns promoting AppOnboard from start to finish, including campaign objective development, ad creative/content, campaign execution, and reporting.
  • Provide ongoing campaign management and A/B test keywords, copy, bid management and marketing channels to maximize lead-generation and ROI
  • Utilize Google Analytics, Facebook Ads Manager, and other platforms to develop insights and action items and implement best practices that increase conversion rates and lead-generation
  • Develop daily, weekly, monthly performance reports and communicate results to Marketing, Commercial and Executive Leadership teams
  • Partner with internal teams to ensure proper messaging, brand guidelines, relevance, and consistency of messaging across multiple channels
  • Support in managing digital marketing budget and recommending best media mix
  • Research and leverage SEM/paid marketing industry trends and best practices to inform future marketing strategies

What We're Looking For

  • 3-5 years of online marketing experience in ROI-driven performance marketing and/or digital media buying at a SAAS/lead-focused company
  • Extreme analytical mind and passion for data. An ideal candidate is not only comfortable but hungers to compile and analyze multiple sources of data, make data-driven decisions, use data to identify misses and opportunities
  • The ideal candidate is comfortable persuasively present data with a blend of media strategy/planning background
  • Fluency in building our paid marketing programs and strong familiarity with a variety of digital marketing channels, including SEO, display, social, content, etc.
  • Expert knowledge of Google Ads campaign management, bid and optimization strategies, and reporting capabilities
  • Advanced Excel, Google Analytics, and overall analytics skills to effectively evaluate campaigns (pivot tables, vlookups, basic modeling)
  • Strong project management skills with the ability to multi-task in a fast-paced environment with tight deadlines
  • Self-starter with a team-first attitude the ability to work in a fast-paced, startup environment
  • Passion for mobile technology, mobile apps, and gaming

Perks and Benefits

  • Comprehensive medical, dental, and vision coverage with PPO and HMO options
  • Generous Time Off
  • 401k with company match
  • Fully-stocked kitchen and bi-weekly catered lunches
  • Paid parking and commuter stipend
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • ReactFrameworks
    • MySQLDatabases
    • Neo4jDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • ApptopiaAnalytics
    • AppAnnieAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • PipedriveCRM
    • SalesforceCRM
    • FreshDeskCRM
    • MailChimpEmail
    • MixRankLead Gen

Location

AppOnboard's headquarters is located in West LA, close to plenty of bars and restaurants (e.g. Westwood, Santa Monica, Sawtelle).

An Insider's view of AppOnboard

How do you collaborate with other teams in the company?

Our open office space fosters an environment of collaboration where we can always catch up with members of any team. We have frequent check-ins and roundtable discussions, which help us maintain clear communication throughout the entire organization. We all benefit from knowing about each department's goals and tackle problems together!

Molly Stott

Account Manager

How does the company support your career growth?

AppOnboard has supported my professional development by empowering me with the responsibility and freedom to explore my strengths and dive into the aspects of the business that excite me. From Day 1, I’ve felt supported in the risks that I take and encouraged to break through the professional and personal comfort zones I had created for myself.

Katie Weinstock

Senior Director of Business Development

What’s the vibe like in the office?

Just like you'd expect with any start-up with tons of promise, the office has a very exciting and high energy vibe. Everyone has a positive attitude and will pound the pavement to accomplish our goals together!

Sohair Mahmood

Head of Ad Ops

What are AppOnboard Perks + Benefits

AppOnboard Benefits Overview

We provide a multitude of benefits (Dental, Health, Vision) and a fun, start-up environment! Our main mottos are #OneTeamOneDream and #WorkHardPlayHard. We also take pride in offering all our employees with equity within the company. Check out additional perks about working at AppOnboard below!

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
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