Manager, Digital Product Marketing

| Santa Monica
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POSITION SUMMARY

The Manager, Digital Product Marketing reporting to the Vice President, Digital will lead the creation, development and implementation of all marketing-led digital product strategies. The Manager will oversee landing page strategies, digital product planning and development, multi-variate testing to support marketing test and learn strategy, and will act as the voice of the digital product marketing across the organization.   

THE MANAGER, DIGITAL PRODUCT MARKETING HAS FIVE MAIN RESPONSIBILITIES

  1. Leadership of digital customer experience on website
  2. Optimizing conversion through continuous onsite multivariate testing
  3. Creating unique 1-1 customer experiences through personalization on site and through various marketing channels
  4. Oversee creative refresh of brand and all site assets
  5. Drive ROI through continued improvement of site assets and optimized landing page strategy

SOME YEAR 1 DELIVERABLES

  • Lead development of site testing roadmap
  • Increased conversion rate through landing page testing and optimization
  • Successful cross-functional partnership with stakeholder population
  • Successful cadence of site refreshes and content delivery

SUCCESS METRICS

  • Time on site and page views
  • Bounce rate
  • Conversion
  • On time and on budget 

EXPERIENCE

  • Must Have
    • 5+ years of direct hands-on digital product marketing experience
    • Experience leading testing and landing page strategy
    • A track record of quantifiable results and successes
    • Analytical thinker with hands-on technical know-how to work within a CMS system and manage an A/B testing platform
    • Bachelor’s degree 
  • Nice to Have
    • Unique curiosity and experience within cleantech or related efforts in fighting climate change
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

3402 Pico Blvd, Santa Monica, CA 90405

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It. The Avenger of the Month is also featured on our blog here: https://www.helloinspire.com/blog/avenger-life

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Inspire offers relocation assistance for certain roles.
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
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