Description

About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

Overview

We're looking for an analytic and detail-oriented Digital Marketing Manager for Paid Social to join our Performance Marketing team. The Digital Marketing manager will be responsible for planning, executing, and optimizing all Paid Social initiatives here at LegalZoom. Our ideal candidate is self-motivated, curious, analytical, a strategic thinker and able to navigate and prioritize business initiatives based on impact to the company.

You will

• End-to-end channel ownership from strategy, tracking/measurement, reporting, optimization and automation.
• Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
• Collaborate with channel leaders across other key acquisition channels to accelerate overall business growth.
• Design and execute an always-on testing process that establishes test roadmap, hypotheses, and actionable insights that lead to relentless campaign optimization and iteration

You have

• 2+ years of experience in managing social marketing programs, either in-house or agency.
• Experience building, executing and scaling cross-functional Paid Social program.
• Experience with Facebook business manager, Twitter, Pinterest and Snapchat.
• Experience in 1st party and 3rd party audience strategy and execution.
• Strong ability to analyze and interpret data to inform actionable insights of growth marketing campaigns.
• Enjoy working in a fast-paced and collaborative environment

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion , and provides equal employment opportunities to all employees and applicants for employment . LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.