FabFitFun
West Hollywood, CA
Hybrid

Director, Acquisition Marketing - TV

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FabFitFun is looking for a Director, Acquisition Marketing - TV to help lead and own the media channel of TV for acquisition efforts. Reporting to the Senior Director of Marketing, this person will be instrumental in driving customer growth for FabFitFun’s membership subscription base.

The Director, Acquisition Marketing - TV will be data-driven (#iheartlowcpas) and creative. Ideal candidates will know the ins and outs of buying and planning for TV, how to stay on top of the ever-changing trends, and creating/execute testing plans.

What You’ll Do:

  • Evaluate, analyze and execute strategies for customer acquisition campaigns on TV to continue to drive growth in new membership and optimize our target CPA
  • Manage agency relationships
  • Develop, measure, analyze and report all key performance indicators
  • Organize weekly strategy sessions and creative brainstorms with the team and establish streamlined campaign execution
  • Work cross-functionally with members of the marketing and in-house creative team to ensure best practice is being applied to content developed specifically for this media channel
  • Provide weekly and monthly growth metrics and consumer feedback to senior members of the marketing and leadership team
  • Identify and report issues, patterns and trends in consumer feedback and behavior
  • Explore new ways of engaging with users, creating test plans to improve content, copy, creative, and experience

What You'll Bring:

  • 6+ years managing results-oriented customer acquisition campaigns across various media channels, specifically TV
  • At least 3 years experience managing and mentoring a team
  • Strong knowledge of TV planning and buying on a performance/direct response basis, nationally 
  • Experience with TV attribution and baseline analysis in a CPA mode
  • Proven ability managing and efficiently optimizing $1M+ monthly budgets
  • Strong quantitative, analytical and problem-solving skills
  • Agile and able to manage competing priorities
  • Highly technical, data driven, and creative
  • Ability to not only report on data but use it to tell a story & make timely decisions
  • Willingness and desire to roll up your sleeves and execute on paid marketing campaigns from start to finish
  • Thrives in a fast-paced, and dynamic environment

What You'll Get:

  • Daily impact on one of the fastest growing companies in the US that is revolutionizing ecommerce
  • Amazing benefits including medical, dental, vision, FSA, and 401k
  • Flexible PTO
  • Free FabFitFun subscription and quarterly credit in the Add-Ons sale
  • Catered meals, kitchen stocked with great snacks and drinks
  • Dog-friendly office
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What are FabFitFun Perks + Benefits

FabFitFun Benefits Overview

Amazing benefits including medical, dental, vision (+ Pet insurance!)
401K & Matching
Open/Flexible PTO policy - we trust our employees to manage their time
Donation matching program
Free FabFitFun subscription and quarterly credit in our e-commerce Add-Ons store
Monthly cell phone stipend

Culture
Volunteer in local community
Partners with nonprofits
Each of our seasonal boxes partners with a charity/nonprofit organization.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Diversity
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Covered through Nationwide - 90%
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Partner with BrightFunds to allow the company to match up to $500 per employee annually for approved donations and organizations
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Stocked kitchen with amazing snacks that suit both looking for something healthy or a sweet treat in the afternoon. Kombucha & cold brew also on tap!
Some meals provided
Catered lunch weekly on Tuesday! Supplemental Catered meals also available throughout the month
Company-sponsored happy hours
Onsite office parking
Paid parking available for all of our employees
Pet friendly
Dog friendly office and right across the street from the West Hollywood dog park! You will find bowls and treats throughout the office.
Relocation assistance
Fitness stipend
You will have access to our online digital streaming platform (FabFitFun TV) that hosts a library of online fitness classes from top studies. Also hosted fitness classes every quarter in nearby gyms.
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Generous compensation package and extensive benefits. 12 weeks’ paid parental leave. Free FabFitFun subscription and tons of beauty freebies! Daily impact on personalizing the FabFitFun member experience.

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