Covid-19 Hiring Update: We’ve transitioned to a work-from-home model permanently!

How you will contribute:

• Knowledge of Vendor Central and Seller Central platforms, including inventory management, reporting, and ad platform.
• Plan, develop, and implement comprehensive paid media strategies to increase sales, visibility, brand recognition, and drive sales across AMS, Seller Central, AMG, AAP, and SEM (i.e. AdWords, Bing, etc.).
• Develop a strategic launch plan on Amazon for clients to obtain organic ranking, including a comprehensive keyword research, SEO copy, and Review strategy.
• Conducting competitive research to stay informed on fluctuations and changes in the macro environment that could impact the overall success of advertising campaigns.
•  Using Excel reports, Google Sheets, and 3rd party reporting platforms to compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the client.
• Identifying and selecting the best channel, medium, or ad-unit for an advertising campaign based on an in-depth market analysis (i.e. audience demographics, media usage, ratings, type of content in a given vehicle, etc.)
• Monitoring purchased media to ensure that the advertisements appear as planned across publisher sites
• Using Excel reports, Google Sheets, and 3rd party reporting platforms to compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the client.
• Performing keyword research and writing ad copy
•  Conducting A/B tests across campaign variables (e.g. ads, review email, product page, bidding) to reach the best results
• Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our clients' websites while maintaining a strong ROI for every client's marketing budget
• Communicate with the client on a regular basis to report on campaigns and overall account health and provide recommendations to enhance performance
• Collaborate with internal members across marketing channels to ensure the team is in line with the client's brand, budget, and overall marketing goals
• Staying informed with eCommerce retail industry best practices, new trends and technologies, marketplaces, and platform updates (e.g. Amazon, eBay, etc.)

Who will be successful in this role?



• At least 1 year of eCommerce marketing/sales experience is preferred 
• Preferred example(s) of success: Helped a client grow their overall profit with eCommerce retail, helped a client reach a target CPO/ROAS, having the numbers to back it all up.
• Implemented and ran campaigns to sell on Amazon or eBay.
• Vendor Central, AMS, Seller Central, AMG, and AAP experience highly valued.
• Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, above-the-fold, etc.)
• Thrives in an autonomous working environment
• Reliable, takes initiative and finds ways to solve problems independently
• Passionate about developing knowledge and personal growth in Media Buying
• Know the basics of media buying from both the client and media buyer’s perspective
• Comfortable with client-facing work; good communication skills
• Analytical - able to take data and identify trends, improve performance, solve problems, etc.
• Quick at learning; attentive to detail
• Proactive approach. Takes initiative.