InStride

InStride is a tech-enabled services company that delivers workforce education solutions.

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Lifecycle Marketing Specialist

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At InStride, we’re pioneering a new approach to workforce education. Our mission is to enable employers to provide life-changing education to their employees in partnership with the highest-quality global academic institutions. We unlock business and social impact to transform companies and people for the future.

We believe that a company’s richest resource is their employees, and that investments in people yield the highest returns for individuals, businesses, and society as a whole. That’s why every InStride employee is eligible to enroll in 1,700+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school. The Step Forward program, along with InStride’s best-in-class employee benefits, are available to all employees from the day they join InStride.

Read further to see how you can be part of the movement to drive businesses and society forward through life-changing, best-in-class workforce education.

InStride is looking for a Lifecycle Marketing Specialist to coordinate and help execute our lifecycle marketing strategy. The ideal candidate is a process-focused individual who has experience developing automated workflows, building HTML emails and working with cross-functional teams.

Key Responsibilities

Work with internal & external partners to launch and iterate on lifecycle marketing programs from ideation to execution
Manage the development, QA and launches of campaigns / automated workflows on our cross-channel marketing platform (e.g., Iterable, Braze)
Map out detailed learner journey flows, custom event data and all exclusion scenarios for automated workflows
Collaborate with the Product, Engineering and Learner Success teams to develop solutions for increasing learner engagement, onboarding new corporate/academic partners and launching new education programs
Drive the development and launches of all newsletters and triggered notifications
Design testing strategies to continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.)
Identify new opportunities to drive learner engagement through new technologies or optimizations within our product

Ideal Profile

At least one year of lifecycle marketing/marketing automation experience
Experience working on a cross-channel marketing platform like Iterable, Braze or equivalent
Knowledge of email best practices
Has experience working with Product and Engineering teams to define and test email triggers
Strong analytics skills with the ability to report and analyze data as needed
Self-starter who thrives in a fast-paced, Agile/SCRUM environment
Process and detail orientation, with strong documentation and project management skills

Preferred experience

Knowledge of HTML/CSS and is comfortable making moderate adjustments to email templates
Has experience working with dynamic content in emails (handlebars, liquid logic, data feeds/connected content etc.)

If you are looking to apply for one of our Remote opportunities please know that InStride is only able to employ candidates from the following states.

California

Arizona

Washington

Texas

Massachusetts

Maryland

Michigan

New Hampshire

Florida

New Jersey

Ohio

Illinois

InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.

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Danea Al-Tikriti

Revenue Operations Analyst

REACH YOUR POTENTIAL

Achieve more for the company — and yourself

Danea Al-Tikriti said collaboration is at the heart of InStride, encouraging teammates to help each other drive progress — and grow professionally. She has embraced her chances to level up, including through the company’s training program, which was essential in helping her understand how the organization operates. Al-Tikriti has also attended several lunch-and-learns, where she’s learned about various topics, such as pipeline management. “By utilizing these resources, I’ve been able to contribute to InStride’s success and take my career to the next level,” she said.

We create an environment in which everyone can thrive and reach their full potential while delivering exceptional results for our customers and stakeholders.

Marcus Liu

Senior Revenue Operations Analyst

DRIVEN BY PASSION

Feel fulfilled by your impact on others

For Marcus Liu, InStride’s culture can be summed up in one word: passionate. “Everyone truly believes in our mission to make a generational impact through education,” he said. And according to Liu, it’s easy to see the company’s influence. By sharing learner videos with each other, team members get to see how they’ve helped countless individuals change their professional and personal lives by earning degrees and certifications. This positivity is reflected across the organization, making it easy to stay motivated. “I’m inspired to be better every day,” Liu said.

InStriders bring a level of passion to work every day that is evident in their attitude and work ethic.

Portrait of Sofia Ruiz Black seated on white chair with windows behind her

Sofia Ruiz Blake

Senior Corporate Partnerships Manager

TRUE TEAMWORK

Support your peers in every sense

According to Sofia Ruiz Blake, InStride isn’t just a group of colleagues — it’s a true team. “From the top down, everyone is invested in each other’s success and dedicated to helping them reach their goals,” she said. Teamwork plays a pivotal role in employees’ day-to-day work, especially when it comes to tackling large-scale projects. Yet for Ruiz Blake, the greatest moments of success come from team members supporting each other personally, whether they’re encouraging each other or celebrating milestones. “It’s moments like these that make me proud to be a part of a team that truly cares about each other,” she said.

You won't find this level of commitment and collaboration anywhere else.

What are InStride Perks + Benefits

InStride Benefits Overview

We want InStriders to thrive and feel supported. Below are a few perks and benefits we are proud to offer our team. We are most proud of our Step Forward program, in which InStriders can enroll in any of the 2,300+ course and program offerings available through our academic network., and InStride pays 100% of their tuition upfront.

Culture

Volunteer in local community

Since InStriders are spread out across the U.S., InStriders volunteer with non-profit organizations in communities nationwide.

Partners with nonprofits

InStride partners with OneTen Coalition as an endorsed talent developer to provide education opportunities and career advancement for Black talent.

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

Employee-led culture committees

Hybrid work model

In-person all-hands meetings

Once a year, InStriders gather in person to learn about the company and each other through work and informal sessions.

Employee awards

Flexible work schedule

Remote work program

Currently, all InStride employees work remotely.

Diversity

Highly diverse management team

Our leadership team represents a wide variety of backgrounds, and our hiring practices encourage bringing in many unique and different perspectives to our work and our organization.

Mandated unconscious bias training

InStriders have access to Arizona State University's "To Be Welcoming" curriculum, which is intended to help individuals participate in open and honest conversations with those in our community.

Diversity manifesto

Hiring practices that promote diversity

We start by using Text.io to write job descriptions and job postings that attract as wide an array of candidates as possible. We look for ways candidates whose values match our own.

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

InStride offers flexible spending accounts for healthcare and dependent care costs.

Disability insurance

Dental insurance

Vision insurance

Health insurance

Life insurance

Pet insurance

Wellness programs

InStride has a number of programs to support wellness, from mental health services to a work-from-home stipend to set up an ergonomic home office.

Mental health benefits

Through InStride's health insurance benefits, InStriders have access to Brightline, Cleo, Headspace and Spring Health for emotional and psychological support.

Wellness days

InStride schedules regular Wellness Days, when the entire company shuts down, to promote a better work-life balance.

Financial & Retirement

401(K)

401(K) matching

Performance bonus

Child Care & Parental Leave Benefits

Childcare benefits

In addition to a dependent care FSA option, InStride offers caregiver subsidies through Helpr to help InStriders who serve as caregivers for loved ones.

Generous parental leave

Family medical leave

Return-to-work program post parental leave

Company sponsored family events

Fertility benefits

Family expansion benefits available through our health insurance benefit plans.

Vacation & Time Off Benefits

Unlimited vacation policy

Generous PTO

In addition to unlimited PTO, InStride has Wellness Days throughout the year when the office closes. This ensures that InStriders can enjoy time off without worrying about falling behind.

Paid holidays

Paid sick days

Company-wide vacation

InStride closes our offices between Christmas and New Year's Day to allow our team members time to spend with their families.

Office Perks

Commuter benefits

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Fitness stipend

Home-office stipend for remote employees

InStride provides all the necessary equipment to successfully work from home.

Mother's room

Professional Development Benefits

Job training & conferences

Tuition reimbursement

InStride covers 100% tuition upfront when you enroll in any of the 2300+ online courses offered by the institutions in our academic network. Learn new skills, earn a credential, or even a degree!

Lunch and learns

InStriders periodically host events to share information with their colleagues.

Promote from within

Continuing education stipend

InStride covers 100% tuition upfront when you enroll in any of the 2300+ online courses offered by the institutions in our academic network. Learn new skills, earn a credential, or even a degree!

Online course subscriptions available

Paid industry certifications

Additional Perks + Benefits

As part of our mission to enable lifelong learning, we provide full tuition coverage upfront for InStriders to earn a degree or credential from a university online within our network.

View full list of perks + benefits

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