Lifecycle Marketing Specialist

| Santa Monica

We’re looking for a passionate, hands-on marketer who is interested in solving one of the world's largest problems, financial inclusion. Our team is doing cutting-edge work in data science and machine learning, using unique data to give people in emerging markets access to credit — something they’ve never had before. This help us realize the vision of unlocking financial access, choice, and control for underserved people globally.

Our customer base is entirely mobile, and the Lifecycle Marketing Specialist will be a key part of developing and refining our engagement strategy across all markets. Ideal candidates will be creative problem solvers who are curious about what makes people tick and have a strong desire to help our customers expand their financial horizons. They will have a strong understanding of the nuances of different forms of communication, and experience driving large-scale A/B tests and retention programs.

Responsibilities:

  • Build and Execute a testing plan to improve customer lifecycle marketing metrics (including customer engagement, driving desired outcomes)
  • Champion the execution and optimization of all customer lifecycle marketing communications
  • Increase speed of testing iterations and strength of findings
  • Own end-to-end management of campaigns, including content, production, testing, setup, deployment, monitoring, and key results
  • Initiate product related changes relevant to engagement & retention objectives
  • Intellectual rigor and curiosity, ability to process and synthesize data
  • Work with in-country teams to identify areas of opportunity and ways to increase local relevance of our messages

Requirements:

  • 3+ years of relevant experience managing digital customer messaging campaigns (email, push notification, SMS)
  • Strong analytical approach to funnel activation metrics, campaign performance, and optimization
  • Highly proficient in mobile marketing platforms (e.g. Braze, UrbanAirship)
  • Highly proficient with data analysis tools (e.g. Amplitude, Looker, Tableau)
  • Hands-on experience scoping and running A/B and multivariate tests
  • Careful attention to detail
  • Work with humility, empathy, and a service-oriented attitude of “Customer First”
  • Coding experience is a plus (HTML, CSS, Javascript preferred)
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Location

429 Santa Monica Blvd, Santa Monica, CA 90401
How Tala helps financially underserved people access the credit they need to realize dreams
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What are Tala Perks + Benefits

Tala Benefits Overview

International Travel - Want to try nyama choma in Kenya, or halo halo in the Philippines, while seeing your work in action? With offices in Mexico City, Dar es Salaam, Nairobi, Manila and Bangalore, Tala offers Santa Monica-based team members frequent opportunities to travel to our markets to get to know our customers and local team members.

Medical Coverage & Wellness - We believe in people, and empowering each team member to be their whole self. With that comes wellness! Tala offers full coverage for health, dental and vision insurance for our team members and their families. We also celebrate wellness days, with opportunities for free massages in the office, and healthy snacks and treats always available onsite. Join one of our intramural sports teams or the running club, and make space for self-care by taking advantage of unlimited PTO and work from home days.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Professional development opportunities – from conferences and online classes to weekly lunch & learns. Company-sponsored health and wellness activities, including local sports leagues and at-work massages! Gender-neutral paid parental leave for 12 weeks.

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