The Role

We’re looking for a passionate, hands-on marketer who is interested in solving one of the world's largest problems, financial inclusion. Our team is doing cutting-edge work in data science and machine learning, using unique data to give people in emerging markets access to credit — something they’ve never had before. This helps us realize the vision of unlocking financial access, choice, and control for underserved people globally. 

Our customer base is entirely mobile, and the Lifecycle Marketing Manager will be a key part of developing and refining our engagement strategy across all markets. Ideal candidates will be creative problem solvers who are curious about what makes people tick and have a strong desire to help our customers expand their financial horizons. They will have a strong understanding of the nuances of different forms of communication, and experience driving large-scale A/B tests and retention programs.

Responsibilities:

• Champion the execution and optimization of customer lifecycle marketing campaigns
• Increase speed of testing iterations and strength of findings
• Own end-to-end management of campaigns, including content, production, testing, setup, deployment, monitoring, analysis, and presentation of results
• Initiate product related changes relevant to engagement & retention objectives
• Intellectual rigor and curiosity, ability to process and synthesize data
• Work with in-country teams to identify areas of opportunity and ways to increase local relevance of our messages

Requirements:

• 3+ years of relevant experience managing mobile B2C messaging campaigns (push notification, SMS, in-app messages)
• Strong analytical approach to funnel activation metrics, campaign performance, and optimization
• Highly proficient in mobile marketing platforms (e.g. Braze, UrbanAirship, Iterable)
• Highly proficient with data analysis tools (e.g. Amplitude, Looker, Tableau)
• Hands-on experience scoping and running A/B and multivariate tests
• Careful attention to detail
• Ability to write and edit effective short form copy (primarily push notifications and SMS messages)
• Work with humility, empathy, and a service-oriented attitude of “Customer First”
• Coding experience is a plus (HTML, CSS, JavaScript preferred)

About Tala

Tala is the leading mobile technology and data science company committed to financial inclusion globally. More than 4 million people have borrowed through Tala’s smartphone app, which provides instant credit scoring, lending, and other personalized financial services in emerging markets. Tala has raised more than $200 million from leading venture and impact investors including Revolution, IVP, Ribbit Capital, Data Collective, and Lowercase Capital. Tala’s global team is headquartered in Santa Monica, with additional offices in Nairobi, Manila, Mexico City and Bangalore.

We strongly believe that inclusion fosters innovation and we’re proud to have a diverse team with a wide variety of backgrounds and experiences. We focus on hiring talented people regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.