Lifecycle Marketing Coordinator at Hawke Media

| Greater LA Area
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WE’RE NOT NINJAS. WE’RE MARKETERS! 
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. 
We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard, collaborate well, to create our dynamic culture. We go on company-wide trips, take time to pet our furry friends in the office, play ping-pong, drink cold brew on tap, and host the best happy hours at our HQ in West Los Angeles.
Come join our nest and soar with the Hawke family! We are looking for a Lifecycle Marketing Campaign Manager who eats, breathes and dreams digital marketing, and thinks e-commerce is incredibly cool. 

How you will contribute:

  • Working with Lifecycle Marketing Managers to analyze email campaign KPIs and identify trends to develop strategies and implement optimization tactics.
  • Collaborating internally to identify data, reporting, and analysis requirements.
  • Gathering and analyzing data from a variety of sources to make intelligent, informed recommendations and decisions on email marketing plans.
  • Tracking performance and KPI metrics for email clients.
  • Communicating results and recommending actions to all levels within the department and proactively identify opportunities for research that help move the channel forward.
  • Auditing email client accounts to measure the impact of email marketing efforts, work with the internal team to set up benchmarks and drive performance improvements.

Who will be successful in this role?

  • 1-2 years of online marketing or building email campaigns experience
  • Bachelor's degree in Marketing or Business
  • Working knowledge with automation systems, CRM systems, and web analytics (Google Analytics specifically) with the ability to understand how they all work together.
  • Hands-on experience with campaign execution, including email marketing and campaign analysis
  • Experience in Bronto, Klaviyo, MailChimp, and/or JustUno a plus.
  • General understanding of Ecommerce, lead lifecycle and lead nurturing.
  • Strong project management and reporting skills and analytic experience using data to drive optimization and future roadmaps.
  • Basic working knowledge of Adobe Photoshop.

What Hawke offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ClickUpManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

I love having complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging on the couch- yay WFH!

Lizzie

Senior Talent Acquisition Partner

How has your career grown since starting at the company?

Honestly, my career has grown so much since joining Hawke just five months ago! Since joining the Lifecycle team, my skills have grown in SMS marketing, loyalty & rewards programs, CODING, mastered several new CRMs and ESPs, and added new client-facing skills.

Ian

Archbold

How do you make yourself accessible to the rest of the team?

When a team feels comfortable sharing their challenges, wins, and even parts of their personal lives with each other, you're able to build a team culture where accessibility is tied with honesty, transparency, and a shared sense of purpose. There's no need for “my door is always open” because that is obvious through my actions and our interactions.

Charles

EVP | Finance

What are some social events your company does?

Since the transition to WFH, Hawke Media has become very creative with hosting social events for us. On Wednesday's and Friday's we play games on Zoom like Trivia and Pictionary where we can earn Amazon gift cards! I look forward to these because it is a great chance to interact with other people in the company in a non meeting setting.

Christal

Social Media Manager

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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