Learner Marketing Operations Manager
InStride is a public benefit company whose mission is to develop the workforce of the future by helping employers provide career-boosting education opportunities to their employees through a network of high-quality academic institutions. We believe the most enduring way for companies to achieve transformative business and social impact is by investing in their people.
InStride is looking for a Marketing Operations Manager, Learner to drive learner engagement through strategy and automation. The ideal candidate is a professional who has experience developing and executing all aspects of a scalable lifecycle marketing strategy.
Responsibilities
- Own, iterate and execute strategies to engage learners at all points in the funnel from awareness to conversion using email and SMS.
- Map out detailed learner journey flows, custom event data and all exclusion scenarios for automated workflows.
- Manage the development, QA and launches of campaigns / automated workflows on our cross-channel marketing platform (Iterable, Braze or equivalent).
- Collaborate with the Product, Engineering and Learner Success teams to develop solutions for increasing learner engagement, onboarding new corporate/academic partners and launching new education programs.
- Manage relationships with third-party marketing technology partners.
- Own and drive the development and launches of all newsletters and triggered notifications.
- Design testing strategies to continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.).
- Identify new opportunities to drive learner engagement through new technologies or optimizations within our product.
Ideal Profile
- 5+ years of lifecycle marketing / marketing automation experience.
- In-depth experience working on a cross-channel marketing platform like Iterable, Braze or equivalent.
- Has experience developing and executing scalable lifecycle marketing strategies while using dynamic content and data feeds / connected content within HTML email templates.
- Proven success in developing complex trigger-based campaigns in partnership with Product and Engineering teams.
- Has strong analytics skills and has worked closely with data teams to develop reports and dashboards for key partners.
- Intermediate knowledge of HTML/CSS and is comfortable making moderate adjustments to email templates.
- Self-starter who thrives in a fast-paced, Agile/SCRUM environment.
- Process and detail orientation, with strong documentation and project management skills.
- High EQ, comfort with ambiguity and a “no job too small” startup mentality
If you are looking to apply for one of our Remote opportunities please know that InStride is only able to employ candidates from the following states.
California
Arizona
Washington
Texas
Massachusetts
Maryland
Michigan
Florida
New Jersey
Ohio
InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.