Internal Paid Search Associate

| Greater LA Area
The Paid Search Associate is responsible for managing Hawke Media’s search engine marketing efforts to promote Hawke to the public and prospective clients and generate new leads and clients for the consultancy. Their ultimate objective is to grow and scale the consultancy’s paid search accounts by driving a low cost per lead and cost per client acquired while increasing paid media spend – This includes the ongoing optimization of campaigns, conducting keyword research to identify emerging trends and opportunities to develop new business leads, crafting ad copy to align with keyword targeting, and driving lower costs per customer acquired. This role will also work closely with the inbound marketing team to align all paid search campaign efforts and optimize the paid media budget. He or she should demonstrate excellent critical thinking and communication skills along with proficiency in paid search platforms in order to evaluate the most efficient paid media solutions to achieve the consultancy’s acquisition objectives

Job Duties:

  • Plan, manage and optimize Paid Search campaigns for Hawke Media on Google, Bing, etc. and identifying other search engine marketing opportunities to generate new business for Hawke. 
  • Conduct keyword research and write ad copy. The ability to craft appropriate and engaging ad copy for campaigns at each stage of the marketing funnel. Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized. 
  • Prepare A/B tests across campaign variables (e.g. ads, landing pages, bidding) to reach the best results at the lowest cost. Applying the correct campaign objectives, budget, bids, and optimization for ad delivery for prospecting and remarketing campaigns that will drive outcomes at the lowest cost. 
  • Run A/B tests and landing page tests under campaigns with a clear objective in terms of measurement and next steps after concluding the test.
  • Diagnose target audience and consumer trends via analysis in AdWords and Google Analytics based on demographic, device, and performance breakdowns.
  • Analyze performance data and optimize campaigns to ensure they are continuously bringing quality traffic to our website while maintaining a strong cost per lead.
  • Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, etc.
  • Communicate with the VP of Marketing on a regular basis to report on campaigns and overall account health and provide recommendations to enhance performance
  • Collaborate across the marketing team to ensure that marketing communications and paid search campaigns are aligned with our brand, budget, and overall marketing goals.
  • Stay informed with Paid Search industry best practices, new trends and technologies and platform updates (e.g. Google Ads, Bing, etc.) and implement new strategies to improve account performance. 
  • Collaborate with and support other members of both the inbound paid media team and marketing team to ensure all efforts are aligned and media budget and media mix are producing synergies. Ensuring that Hawke’s lead generation funnel is cohesive and cogent. 

Qualifications:

  • Bachelor’s degree in marketing, management, economics, or statistics is preferred. 
  • At least 1 year of Google AdWords and paid search experience is required
  • Google Analytics certification required
  • Proven track record of success in a previous search engine marketing role, with quantifiable results to demonstrate success. 
  • Strong verbal and written communication.
  • Excellent writing and creative content skills.
  • Ability to work both independently and in a team environment.
  • Superior time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities. 
  • Thrives in an autonomous working environment
  • Reliable, takes initiative and finds ways to solve problems independently
  • Passionate about developing knowledge and personal growth in search engine marketing.
  • Analytical - able to take data and identify trends, improve performance, solve problems, etc.
  • Embraces and respects new ideas, opinions, and ideologies, and encourages collaboration. 

Read Full Job Description

Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WrikeManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce

Director of Digital Strategy

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay

Head of People Operations

What’s the vibe like in the office?

Hawke is made up of a really diverse group of people from all walks of life, and it's super evident in how we operate. Everyone is approachable and really easy to get along with. It's technically even in our motto,  "Get $#!+ Done, Learn Quickly and Be Cool."

Stefan

Director of Digital Strategy

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

More Jobs at Hawke Media16 open jobs
All Jobs
Marketing
Product
Sales
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Product
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Sales
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles