Internal Brand Manager at Hawke Media

| Greater LA Area
!Sorry, this job was removed at 7:00 p.m. (PST) on Tuesday, January 28, 2020
The Brand Manager is responsible for developing, implementing and executing promotional activities for Hawke Media. This employee’s core responsibility is to develop branding, advertising, marketing and promotional materials, which includes both internal and external-facing assets. The Brand Manager will collaborate with all departments at Hawke Media (Business Development, Marketing, Partnerships, People Operations, and Services) to ensure that the correct brand image and values are being promoted and used at all times. This employee will also supervise the production of brand materials where necessary.
 
As a Brand Manager, you will define Hawke’s brand messaging, tone of voice, and design. You will focus primarily on the innovation and expansion of existing design elements as well as be responsible for the creation of brand elements when they do not exist for Hawke Media. The ideal candidate will have a strong understanding of Hawke’s position in the marketplace and brand identity, and provide solutions and lead the conversation in terms of creative strategy and insight.
 
This candidate will be well-versed in development, creation, and execution of brand identity and the development of assets from a set visual framework. This would include elements such as print collateral, promotional items, social ads and post, landing pages, sales collateral, executive summaries and more. You will develop new and innovative designs that not only directly resonate with the target demographic, but develop a design storyline that is pleasing and conversion-focused. 

Responsibilities:

  • Contribute strategically to the development of Hawke’s brand identity, creating aesthetically excellent work that is true to the brand spirit.
  • Develop print collateral, design templates and sales and marketing collateral.
  • Create and manage promotional collateral to establish and maintain Hawke’s branding.
  • Analyze our brand positioning and consumer insights, and develop collateral that shapes and communicates our vision and mission.
  • Align all marketing and promotional assets around the brand’s direction, choices and tactics.
  • Develop style guides, brand guidelines, brand vision and value proposition in design materials.
  • Design for both conceptual experiences (crafting stories and building brand) and visual systems (branding, typography, and UI)
  • Drive projects from start to finish, collaborating with strategists, and other designers and developers.
  • Have up-to-date knowledge on current platforms and design trends and show a greater overall strategy within each project
  • Able to execute design across all mediums with proficiency in all Adobe suites.
  • Update and maintain Hawke Media’s internal collateral and sales collateral, including content updates, and visual enhancements, on a quarterly basis.

Qualifications:

  • BA or BFA in Fine Art, Design or Communication Design preferred
  • Proficient in Photoshop, Illustrator, InDesign.
  • Minor in marketing, communication or business-related field preferred.
  • Prior experience at another creative agency or marketing agency, building and developing brand identities.
  • Understanding of digital marketing lifecycle and design implementations throughout each of those platforms/mediums.
  • Strong design, typographical and interactive skills that match with modern design trends and best practices.
  • High attention to detail, strong verbal and written communication.
  • Creative flair, versatility, conceptual/visual ability and originality.
  • Ability to interact, communicate and present ideas and receive creative directions and feedbacks
  • An awe-inspiring portfolio of brand-defining identities, websites, apps and artifacts. Including, bringing brands to life through in print, UI, other implementations.
  • Must have experience crafting pixel perfect logos and icons.
  • Knowledge of design and technology trends and how to apply these to projects.
  • Solid understanding of how to create assets for multi-resolution platforms.
  • Plus but not required: Proficiency in after effects or lightroom.
  • Ability to expand upon the design of already established brands.
  • Experience presenting and explaining design choices through a strategic lens.

Read Full Job Description

Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WrikeManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce

Director of Digital Strategy

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay

Head of People Operations

What’s the vibe like in the office?

Hawke is made up of a really diverse group of people from all walks of life, and it's super evident in how we operate. Everyone is approachable and really easy to get along with. It's technically even in our motto,  "Get $#!+ Done, Learn Quickly and Be Cool."

Stefan

Director of Digital Strategy

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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