Industry Marketing Manager

| Greater LA Area

Description

The industry marketing manager drives Laserfiche business and market development in targeted industries and is responsible for the Laserfiche market share and revenue growth for the strategic markets. The manager leads the market development in the identified industry through comprehensive campaign planning and execution. The manager is the go-to-expert for industry trends and strategic industry program development and implementation. The manager is also the Laserfiche spokesperson for the respective industry and is actively engaged in industry discussions and events.

Responsibilities Include:

  • Design, create and execute the marketing strategy for industry markets
  • Collaborate with cross-functional teams to implement marketing programs—from content creation to campaign execution
  • Monitor, measure, and report on campaign effectiveness
  • Work with senior industry customer executives and partners to share Laserfiche thought leadership, speak at industry events and drive business opportunities
  • Lead and deliver industry-specific solutions training to Laserfiche sales team and resellers
  • Drive industry trade show strategy, conduct marketing webinars and generate marketing qualified leads
  • Gain insight from customer engagement on product features and needs, and collaborate with product marketing and product development to prioritize and incorporate into the Laserfiche product roadmap.

What You'll Need:

  • Bachelor’s Degree in marketing, business, management information systems or a technology-related field
  • At least 5 years of experience in marketing, industry consulting, market research, campaign design andimplementation or any combination of these roles
  • Deep understanding of purchasing vehicles for enterprise software in preferred industries
  • Professionalism and credibility to build relationships with executive-level prospects and partners
  • Excellent communication and interpersonal skills to collaborate with internal and external teams
  • Excellent organizational and project management skills with the proven ability to meet deadlines
  • Strong PC skills—knowledge of Microsoft Word, Excel, PowerPoint
  • Strong interest in technology
  • Strong presentation and writing skills
  • Ability to work flexible hours when needed to accommodate traveling for marketing events

Click here to learn more about Life at Laserfiche

Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.

***Please note that this is NOT a remote role***

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • PostgreSQLDatabases

Location

Our Long Beach HQ office is located in the heart of Bixby Knolls known for a strong community & various trendy restaurants.

What are Laserfiche Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Daily stand up
Group brainstorming sessions
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

On-site recreation: pool tables, ping pong, free yoga classes. Social clubs: running, sailing, climbing, book club, board game club, hiking and more. Professional development opportunities like Toastmasters International.

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