House Brands Paid Search Specialist
FabFitFun is looking for a bright and motivated House Brands Paid Search Specialist to join our Product Development team. This person will build out a multifaceted strategy for our in-house brands, focusing on new products, categories, and brand campaigns. The ideal candidate is cleverly creative, aptly analytical, and highly organized.
What You’ll Do:
- Build out a multifaceted strategy for new products, categories, and brand campaigns across our in-house brands
- Build and execute a paid facebook and google ad strategy (including Instagram, Google Shopping and PPC) and roadmap through competitive research, platform determination, benchmarking, messaging and audience identification for new products, categories and brands
- Analyze keyword rankings for us and competitors to generate lists of new keywords, gain recommendations on web and landing page optimizations and identify inbound link opportunities
- Manage daily operations of advertising campaigns including set up and monitoring
- Analyze campaign and ad performance data in order to drive optimization decisions
- Execute optimization of targeting creatives, messaging, spend and bids across campaigns
- Brainstorm and develop content and creatives that will drive high-response rates in addition to maintaining brand voice and aesthetic
- Develop and maintain testing methodology for creatives, placements, and audiences
- SEO understanding and experience preferred
What You'll Bring:
- 1-2 years experience in paid search managing multiple brands or categories
- Blend of creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving
- Ability to effectively communicate with advertising partners to efficiently drive campaign performance
- Proficiency in Excel, Amazon Ads, Google Ads Suite (Analytics, Shopper, Display, PPC, etc.), Facebook Ads, Instagram Ads, and Remarketing tools.
- Understanding to innovate new ways to develop and constantly improve UA strategy
- Passion for new technology and staying on the pulse of effective growth tactics
- Bachelor’s degree
What You'll Get:
- Daily impact on one of the fastest growing companies in the US that is revolutionizing ecommerce
- Full health-care coverage as well as dental and vision coverage
- Catered meals 3x/week and kitchen stocked with great snacks and drinks
- Dog-friendly office
- Free FabFitFun subscription