Head of Marketing Insights at Snap Inc. (Greater LA Area, CA)

| Greater LA Area
Employer Provided Salary: $195,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Employer Provided Salary: $195,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. We are on a mission to build a best-in-class international marketing organization. With functions spanning global consumer and business brand marketing, marketing insights and analytics, strategy, creative, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. 

We’re looking for an experienced insights leader to join our Marketing Insights and Analytics team as our Head of Marketing Insights! As a member of the Marketing Insights and Analytics team, you will manage a team that creates and socializes all internally facing brand research. Your team will be responsible for all research focused on global perceptions of Snap Inc brands that inspire, prioritize, and evaluate Marketing spend. Working from our Santa Monica office, you will collaborate with Marketing, Analytics, Strategy, Media, Finance, Product, and Data Science teams to optimize and refine marketing strategies for Snap Inc features / products / initiatives related to consumer, advertisers and AR makers (developers/creatives).

  • What you’ll do:

    • Lead a team of marketing insights professionals, including coaching and developing team members to aid in their career development

    • Independently manage complex internally-facing brand insights projects of varying scope including custom 3P studies, syndicated sources, and 1P research

    • Gain and evangelize a holistic understanding and appreciation for key Snap audience targets (needs, wants, and desires)

    • Build and maintain relationships across Marketing and the broader Snap organization

    • Proactively monitor syndicated sources for relevant insights and socialize as appropriate to internal stakeholders

    • Employ a variety of market research methods / techniques such as positioning testing, segmentation creation and usage, brand tracking techniques and best practices, focus groups, IDIs, ethnographies, MaxDiff positioning studies, conjoint/discrete choice models

    • Fully plan and execute the end-to-end process for quantitative and qualitative research studies, including vendor management / onboarding, research briefs and proposals, questionnaire / discussion guide development, data analysis, deliverable creation, socialization, and stakeholder management / engagement

    • Routinize insights initiatives to scale across Marketing

  • Knowledge, Skills & Ways of Working:

    • Knowledge:

      • Able to lead research with minimal oversight and strong strategic thinking capabilities

      • Fluent in qual and quant - understands when to use what method and how to blend various methods together

      • Expert in a variety of market research methods / techniques and how/when to use within Marketing (positioning and copy testing, segmentation creation and usage, brand tracking techniques and best practices, focus groups, IDIs, ethnographies, MaxDiff positioning studies, conjoint/discrete choice models)

      • Knowledge of statistical concepts and how to apply them to research methods

      • Expert in how to evaluate the effectiveness of a marketing campaign

    • Skills:

      • Strong synthesis skills across multiple types of research. Makes recommendations with a strong, data-driven point of view

      • Understands where to "poke holes" and challenge research to ensure results are defensible 

      • Keen ability to connect the dots between disparate sources and think strategically about how recommendations will impact the bottom line of the business in the short-term and long-term

      • Exceptional attention to detail with an eye for presentation design and conveying granular data in a digestible way

      • Excellent written and verbal communication skills

      • Strong interpersonal skills with a team player attitude

    • Ways of Working:

      • Proven ability to excel in a fast-paced environment, work flawlessly under tight deadlines, and prioritize across several simultaneous projects

      • A passion for Snapchat and understanding consumer behavior

  • Minimum Qualifications: 

    • BS/BA degree or equivalent years of experience.

    • 12+ years of experience in global market research across multiple countries; 5+ years working in brand-side marketing

    • Previous experience managing teams

  • Preferred Qualifications:

    • Experience in both ad-supported and subscription-based brands

    • Experience working in both B2B and B2C research

    • Technology industry experience 

"Default Together" Policy at Snap. At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week). 

If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy. 

For CA based applicants: 

  • The base salary range for this position is $195,0000 - 280,000
  • This position is eligible for a discretionary performance-based bonus
  • This position is eligible for equity in the form of RSUs

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

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Snap LA is located in the Santa Monica Business Park. We're across the street from a ton of great restaurants, coffee shops, Clover Park, and more!

An Insider's view of Snap Inc.

How would you describe the company’s work-life balance?

The work life balance at Snap is unmatched! I’ve worked at different tech companies, but what Snap offers is so unique. We have offices around the globe and whenever I travel, I make it a point to visit the local office to get some work done. Also, having flexible work hours encourages you to strike a nice balance between work and play.


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What does your typical day look like?

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How has your career grown since starting at the company?

I joined Snap a year after college without any experience tackling problems of this scale. The fast-paced work, diversity of problems, freedom to fail, strong mentorship from the smartest minds in the industry, and room to make a notable impact propelled me from a junior hire to a technical lead in just 2 years. I’ve grown from mentee to mentor.


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How do you collaborate with other teams in the company?

The Research team helps Snap innovate in some of the newest and most interesting areas of technology. We love being able to make an impact on all of Snap’s products by taking tough technical challenges and solving them with state-of-the-art approaches.


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