Growth Marketing Specialist (Contract)

| Santa Monica

About Us:

Ladder is a nutrition supplement brand founded by LeBron James, Arnold Schwarzenegger, Cindy Crawford & Lindsey Vonn. Ladder helps high-performers achieve their fitness goals with clean, premium supplements, including protein, pre-workout, and superfood greens. Ladder’s mission: raise the standard for quality, taste, and safety. Created by athletes and experts, Ladder gives people the tools to elevate their workout.

Join Us!

We are looking for a Growth Marketing Specialist to help drive our customer acquisition efforts through paid marketing. The role will report to the Growth Marketing Manager and will work closely with our brand, creative and product teams to rapidly scale advertising at Ladder. The successful candidate will have a documented history of using paid acquisition channels to drive ROI-positive growth for a direct to consumer business.

While we are initially looking for a contractor, full-time opportunities are available for exceptional performers.

What You’ll Do:

  • Accountable for efficiently driving new customer acquisition and allocating spend to increase ROAS and reduce CAC
  • Build, optimize, and scale marketing campaigns across paid channels (Facebook Ads, Instagram Ads, Paid Google Search, YouTube, GDN, etc.)
  • Implement retargeting and prospecting campaigns
  • Ideate and execute A/B tests to continually improve campaign performance (new placements, creative formats, ad copy)
  • Work directly with the design and brand teams to collaborate on ad creative development
  • Set up social media ads, write copy, and moderate ad comments
  • Work with product team to create efficient paid acquisition funnels (custom landing pages, lead capture, dynamic website content)
  • Manage weekly and monthly reporting and spend forecasts
  • Identify, explore, and prioritize new acquisition marketing and growth opportunities

The following should describe you:

  • 2+ years of experience managing paid search and social campaigns where ROAS / ROI optimization was the focus
  • Track record of owning quantified KPI targets and running campaigns to increase conversion rates.
  • Strong creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges
  • Working knowledge of analytics tools and conversion tracking (Google Analytics, UTM links, pixel setup, product data feeds, etc.)
  • Strong attention to detail a must!
  • Intermediate/advanced experience with Excel
  • Efficient time management skills and can manage multiple projects progressing at the same time
  • Highly motivated, intellectually curious, with a great sense of humor
  • Bonus Skills:
    • Copywriting experience
    • Experience with CPG brands
    • Experience working with Klaviyo email marketing platform
    • Experience using Slack, Asana and G-suite
    • Skilled in SEO, Google Analytics, Tag Manager, Shopify, Facebook Analytics, Google Merchant Group, Google Optimize
    • Experience buying OTT, Podcasts, Newsletters, OOH, etc. 

 What You’ll Get:

  • Daily opportunities to make an impact at a company that is democratizing health and wellness
  • Smart, friendly culture with flexible hours, a stocked kitchen, and a light-filled office just three blocks from the beach
  • Full-time opportunities for exceptional performers


Read Full Job Description

Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • SqlLanguages
    • ElixirLanguages
    • AngularJSFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • AsanaManagement

Location

We have a great space in Marina del Rey, close to a variety of coffee shops and restaurants + food truck Wednesday's and farmers market Friday's!

An Insider's view of Ladder

What are some social events your company does?

We are very much a team inside the office and out. Being a health and fitness company, we do team workouts (some even with our founders!), happy hours, birthday's, etc. We are a tight knit group who like to have fun.

Kendall

Sr. Brand Marketing Manager

What projects are you most excited about?

Super excited about building out our digital product offering. We have an amazing opportunity to blend together community and content with eCommerce to create a unique, personalized experience to help one achieve their lifestyle goals.

Moses

Head of Digital Product

What makes someone successful on your team?

The most successful people here are those who are constantly looking to challenge themselves, learn new skills and want to continually grow and develop. You don't have to know every answer, but you have be willing to work hard and collaborate to find it.

Patrick

Director of Operations

What is your vision for the company?

Ladder can become a market-leading brand that stands for quality, transparency, trust, and delicious products, supporting our customers in achieving their goals. To make that happen, we are building an amazing team that enjoys spending time with each other, whether that’s collaborating to disrupt the nutrition industry or doing a circuit workout

Stephen

President

What are Ladder Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Fitness Subsidies
More Jobs at Ladder2 open jobs
All Jobs
Dev + Engineer
Marketing
Marketing
new
Santa Monica
Developer
new
Santa Monica