About Route

Route is a one-click premium shopping experience for online ordering, and the only way to view all of your online orders, from any merchant, in one place. Online shoppers can insure and visually track everything they order online in one centralized app. E-commerce merchants from boutique brands to household names can add Route to their website empowering one-click solutions for their customers for shipping insurance, visual package tracking, and one-click claim handling. With offices in both Silicon Slopes, Utah (HQ) and Santa Monica, California, Route embodies a creative lifestyle partnered with innovative tech to build a one of a kind global brand.

About the Role

As our Growth Marketing Analyst, you'll have the opportunity to own a corner of an incredibly impactful team at one of the fastest growing startups in Santa Monica. Data will drive all our decisions. We will solve challenging problems and boost business growth through a deep understanding of user behaviors with applied analytics techniques and business insights. In this role, you'll partner with marketing, strategy, and product teams to drive key decisions around how to grow our customer base, increase engagement, and launch high-impact initiatives. This key position sits at the center of everything our growth team will accomplish, so we need someone who has a strong desire to not just calculate the data but lead with it. An ideal candidate should have a robust knowledge of customer life-cycle and behavior analysis, customer segmentation, digital campaigns and business intelligence.

• Establish our growth analytics practice by identifying key metrics and driving the foundation for our road mapping, prioritization and business intelligence.
• Perform analytical deep-dives to analyze problems and marketing opportunities by researching, designing & executing experiments.
• Translate complex analytical concepts and data into implications and action-oriented direction for the product, marketing, and executive teams.
• Be the north star on what matters most and prioritize ruthlessly. Work with cross-functional teams (including Marketing, Product Management, Engineering, and senior executives) to rapidly execute and iterate.

Who You Are

• Growth mindset. You have the ability to approach product and UX with growth as the key objective.
• You have a test-first mentality, constantly ensuring that your segments, messaging, and touch-points are refined and unique.
• A versatile player. You add value at ground zero and 30,000 feet. You are as comfortable executing a strategic vision through testing and surfacing key opportunities.
• Communicator. You understand the power of storytelling, and can sift through the data to uncover the story within.
• Gritty. You understand that your experience is valuable and can blend intuition with data to guide key decisions.

What You Need

• Bachelors' or above in CS, Engineering, Physics, Math, Statistics, Business, Economics or related field.
• At least 3 years experience using analytics to drive key business decisions; examples include business/product/marketing analytics, business intelligence, strategy consulting.
• Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction.
• Significant experience with SQL and large data sets; deep understanding of statistical analysis, common quant techniques, and experiment design.
• Experience with customer acquisition, churn, LTV, ROI, and re-engagement.
• Proficiency in programming/scripting and knowledge of statistical packages like R, Python/Panda.
• Strong analytical skills with the ability to use data from various sources to draw insights that inform strategy and prioritization.
• Exceptional analytical skills and attention to detail, with the ability to clearly communicate results and to define next steps.
• Experience in mParticle, Segment and Looker/Tableau is a plus.
• Mobile app and attribution experience is a plus.

Benefits:

Route offers an array of benefits including generous salaries, stock options, 100% healthcare coverage, and an unlimited PTO policy.

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.