Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, and product managers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.
We’re looking for a Growth Manager of User Engagement to join Snap, Inc! As a Growth Manager, you will be responsible for driving user growth engagement for Snapchat. Working from our Los Angeles, CA headquarters, you'll build, track, and optimize campaigns across a variety of growth levers including push notifications, email, SMS and more. You will work closely with cross functional stakeholders in Marketing, Data Science, Product Management and Engineering.
What you’ll do:
Develop multi-channel performance growth campaigns using channels such as Email, SMS, Performance Advertising, push notifications, and more.
Collaborate with product managers, engineers, product marketers, and designers to develop new engagement channels and improve existing channels
Leverage A/B platforms and other best practices to create and test growth-focused hypotheses
Lead and coordinate the launch of growth campaigns and products from ideation experimentation, to scaling, measuring, and iterating
Optimize product funnels and marketing campaigns to reach growth goals.
Influence and collaborate with cross-functional teams to gain alignment on key growth opportunities.
Use quantitative and qualitative user insights to inform the growth roadmap and develop forecasts of key metrics
Knowledge, Skills & Abilities:
Ability to analyze performance, provide insights, and proactively suggest campaign improvements to improve performance and customer lifetime value
Ability to influence & partner with key internal stakeholder teams: senior leadership, product, design, brand marketing, engineering and finance to ensure shared vision and drive initiatives forward
Ability to initiate and drive projects to completion with minimal guidance
Ability to collaborate with cross functional teams and external business partners
Excellent presentation skills and comfort presenting to and communicating with senior leadership
BS/BA degree or equivalent years of experience
5+ years of relevant work experience in performance marketing, growth, product or a quantitative role (e.g., data, finance, strategy consulting) with a focus in technology or social media
2+ years of business-to-consumer growth experience across marketing and/or product
Proficient in Excel and familiar with SQL and data visualization tools (e.g., BigQuery, Looker, Tableau)
Experience building cross-channel campaigns to drive user engagement from the ground up
Experience growing engagement for a specific product from launching to ramping to maintenance to measurement
Experience in leading cross functional working groups to drive towards a specific goal.
A deep understanding and knowledge of Email, SMS, Performance Advertising, push notifications, and more.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected]
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!