Growth Lead, Marketing and Analytics

| Greater LA Area
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Winner of TIME’s Best Fitness Invention of 2020, and loved by The New York Times, GOOP, People, Today, Men’s Fitness, Women’s Health and more, Supernatural is helping countless people fall in love with working out for the first time in their lives. Smash targets, lunge and squat to the beat of your favorite music while you travel to stunning destinations from around the world, guided by expert coaches. Available on the Oculus Quest.

Developed by a team of passionate world-class experience designers, choreographers, game developers, trainers, and physical fitness experts, Supernatural is built to help people fall in love with health and wellness by making exercise fun, joyful and wonderful as possible. 

The impact you'll make: 

The Growth Marketing Manager will lead day-to-day efforts on customer acquisition across all paid and owned performance channels. They will play a strategic role in the building and optimization of Supernatural’s CRM, Website and eCommerce division. This role will be crucial in helping the company meet and exceed key business objectives and be responsible for bringing valuable insights to cross-functional partners. 

Reports to: Marketing Director

What you’ll do 

  • Plan, build, and optimize acquisition & engagement campaigns across Supernatural’s digital channels.
  • Test audience targeting solutions and various campaign tactics to improve performance.
  • Operate and scale Supernatural’s new eCommerce division 
  • Lead testing and optimization of Supernatural’s owned channels. (Referral, Email, Push, PDPs, App Store, etc)
  • Work cross-functionally with Product Marketing to instill Supernatural’s true and authentic voice across all digital assets and communications. 
  • Produce reporting, analysis, insights for visibility on performance for both internal and external stakeholders.
  • Build media budgets and models to help cross-functional partners forecast company sales & growth trajectory
  • Recommend solutions to hit campaign-specific KPIs, as well as improving department best practices.
  • Manage agencies and external contractors

What you’ll need to be successful 

  • Minimum of 5+ years of experience running D2C paid marketing campaigns ($2M+ annual spend) on all social platforms, with a focus on driving down CAC and increasing LTV
  • Hands on experience both in-platform and managing external agencies & resources
  • Team collaboration – a track record of working closely and smoothly with cross-functional, high-performing teams with different objectives.
  • Expertise with performance tracking, measurement, attribution, and reporting
  • Proven marketer who understands and has worked across the full DTC marketing funnel
  • Expertise in building CRM systems that leverage email, push & SMS
  • Experience managing referral and affiliate marketing programs 
  • Highly analytical, structured thinker who is able to obtain clear ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand
  • Detail-oriented and organized thinker. Someone who is excited by helping develop structure around something new.
  • Entrepreneurial mindset, that can generate insights to drive business decisions across all our functions. You have a bias towards action.
  • Proactive, collaborative, and strong team player.
  • Be a data - driven KPI focused driver 
  • Be exceptionally resourceful at solving problems
  • Be a roll-up-sleeves, scrappy, nimble doer 
  • Have an enthusiastic, generous, nimble and hands-on approach

Where you’ll be: 

  • Our offices are currently closed due to COVID-19. Post COVID, we are giving you the flexibility to work from home should you choose to do so.
  • Working hours: We operate within the Pacific time zone for collaboration

At Supernatural, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Supernatural is committed to bringing together individuals from all different backgrounds and perspectives, however applicants from agencies as well as corporation to corporation work will not be considered at this time.

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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages

Location

Located in beautiful downtown Culver City. Conveniently located steps from the city's top restaurants and public transportation.

An Insider's view of Supernatural

What are some social events your company does?

One of my most memorable evenings during the pandemic was attending our monthly all-hands meeting in the virtual world. Despite being isolated, we used our virtual reality headsets to attend a party together in an imaginary digital venue, all dressed as unique “avatars” of our own creation. The experience was surreal and I’ll never forget it.

Leila

Senior Software Engineer

What's the biggest problem your team is solving?

We have an incredible product that is changing peoples’ lives, but is impossible to understand without trying it. Bottling up all that magic into marketing material that captures peoples’ hearts and ignites their imagination is the juiciest, most fun, and most difficult challenge, and we’re excitedly working on ways to bridge the gap every day.

Jonny

Head of Product Marketing

What does career growth look like on your team?

Helping my team grow in their careers is foundational to the success of our company. As the amount of back-end/server work increases in support of a growing product in Supernatural, so has the team size and the complexity of internal tools in number and scale. Leaders arise out of necessity, and we see promotions from within as normal.

Kuangwei

Director of Engineering

How do your team's ideas influence the company's direction?

The People team is the heart of the company & all of their decisions influence the future of the organization from policy creation to hiring decisions. They are encouraged to push boundaries creatively through collaboration, constant learning & iterations, & adapting to new ways of doing things recognizing employee happiness is the ultimate goal.

Lynnette

VP of People Operations

What’s the vibe like in the office?

The vibe in the office is casual, collaborative, and open. Walking around, you’ll always see some people in VR headsets, either doing work or testing a workout. There’s always someone in the kitchen grabbing a snack or drink (the on-tap cold brew is my personal favorite) and having a casual chat, often with someone in another department.

Lilly

Director of Product Management

What are Supernatural Perks + Benefits

Supernatural Benefits Overview

• Variety of company-sponsored healthcare plans
• Tenure tiered vacation program
• 401(k) retirement plan through Vanguard
• Twice a week catered Lunches
• Monthly company and team activities
• Access to the latest VR/AR products

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
At Supernatural, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, col
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Supernatural's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,750 annually.
Disability Insurance
Supernatural's Long Term Disability (LTD) Insurance Sprovides you with up to 60% of your income in case you cannot work for an extended period of time because of a qualifying injury or illness.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Supernatural covers 100% cost coverage* for employees and 60% cost coverage* for dependents * up to a funding cap. Dependents, spouse, children under 26, domestic partner.
Life Insurance
Supernatural offers Life Insurance and Accidental Death & Dismemberment Insurance of $50k.
Retirement & Stock Options Benefits
401(K)
Supernatural's 401(k) retirement plan is provided through Vanguard.
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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