About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Marriott, Verizon, Forever 21, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

• 80% coverage of basic medical, vision, and dental insurance.
• Traditional 401k and/or Roth 401k matching.
• Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
• Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
• Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
• Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
• Fresh fruit Mondays, Veggie Tuesdays, Throwdown Thursdays, and Bagel Fridays!
• Dog friendly office. Seriously.
• Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
• Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
• But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

The Role

We are searching for our next GM of SEO to manage our SEO department and continue to expand our team across the country. In this role, you will be responsible for SEO strategy across the agency as well as pushing new ideas and thought leadership in the space. If you have a passion for SEO, strong experience managing teams, and have a deep understanding of technical implementation then this could be your perfect match! You will be an essential team member responsible for one of our core departments. This role will focus on client retention, team growth, fiscal oversight, and assisting with new business development.

You Will Be

• Managing a team of 20+ individuals, directly supervising 4 directors
• Leading SEO strategy with emphasis on holistic, full-funnel and white hat approach. Serve as agency lead for all vendor and partner connections
• Working directly with the Sales team to create opportunities for new business growth
• Determine long term vision of the SEO department as well as continually innovating and staying ahead of the changing digital marketing landscape
• Providing growth mapping & goal setting, personal development, cultivating individuality, and performing semiannual formal performance reviews
• Driving and overseeing SEO work for team and clients, including strategy, development, tactical expertise, and measurement of SEO programs
• Direct and consistent collaboration with the Content Marketing team to determine outreach strategies for SEO benefit
• Working with directors to determine the correct roles, responsibilities, and expertise needed to scale and grow the SEO practice
• Managing the recruitment, retention, and professional development of the SEO team
• Collaborating with the SVP’s of Marketing and Client Services to spearhead PR initiatives which include Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc.
• Identifying and determining SEO opportunities for all clients as they align with their digital marketing goals and strategies
• Accountable for the quality of all SEO plans/strategies/services delivered to clients as well as client satisfaction
• Acting as a central resource for information related to SEO – facilitate collaboration, knowledge sharing, and encourage the groundswell for SEO across teams and offices
• A key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment
• Partnering with the creative teams for acquisition and the product teams focused on acquisition experiences on websites, to ensure managers are providing innovative solutions and strategies to end clients and sharing learnings with the team and agency
• Working closely with internal stakeholders to provide thought leadership pertaining to emerging trends in SEO and collaborate on supporting and reaching holistic agency goals
• Spearheading the development of new service offerings as they arise, both for client and revenue growth

You Must Have

• Minimum of 5 years of experience in the development and implementation of SEO technical and Content strategy as it relates to organic optimization
• Bachelor's degree (BA/BS) or equivalent practical experience. A Master’s degree in a related field is a plus
• Minimum of 3+ years of prior staff management, development and mentoring experience
• Demonstrated ability to build and lead a SEO discipline within an agency/business in a highly collaborative environment to develop and execute SEO strategies, plans, and programs for clients in a variety of industries.
• Deep knowledge of all aspects of the SEO space: platforms, vendors, measurement, content creation, technology, UX
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• An innovative and strategic mindset which includes thinking forward to new algorithm changes, being proactive about future technology, and collaborating on new strategies for improved ranking and traffic
• The ability to administrate the SEO business unit while reporting to the Upper Executive team
• Strong Understanding of technical implementation to assist with articulation and execution on a variety of platforms (Wordpress, Joomla, Magento, Netsuite, and additional CMS experience a plus)
• Experience with HTML, CSS, Javascript, PHP, and .NET framework
• Strong knowledge with measurement and reporting tools such as Google Analytics, Google Data Studio, Adobe Analytics, and Google Search Console
• Previous experience with crawling and rank reporting tools such as BrightEdge, Conductor, Whitespark, Moz, Screaming Frog, and Deep Crawl
• Experience scaling SEO campaigns for diverse range of clients and verticals (Must have: ecomm, retail, and lead gen experience Nice to have: hospitality, entertainment, financial services)
• Proficient understanding of alternative search engines, international SEO, etc
• Working knowledge of paid media and other services in relation to SEO
• Knack to delegate efficiently and manage internal teams in the development and execution of effective planning and execution
• A track record of participating in successful new business pitches that generate growth
• The ability to use consumer insights data, organic performance, and key trends to inform the development of strategies and plans
• Strong time and project management skills, with the ability to identify and respond to situations rapidly
• Excellent oral, written, and interpersonal communication skills; including strong presentation skills