Experiential Marketing Lead
Route
Route is helping people discover and celebrate the world's brands through a completely reimagined e-commerce marketplace that directly connects and empowers both consumers and brands. Route’s unique platform takes a holistic approach to online shopping, rethinking the consumer experience from discovery to delivery via the Route app, while offering a suite of features that provides merchants the tools necessary to enhance the overlooked post-purchase experience. Since launching in 2018, Route has built a network of over 2 million app users and 10,000 merchants. The company has offices in Lehi, UT and Los Angeles, CA. For more information go to www.route.com.
Opportunity
We are looking for an experienced Experiential Marketing Manager who can help ideate, present and produce original events, experiences and activations. The Experiential Marketing Manager will report to our Principal, Experiential Marketing and work with the Consumer Marketing Team to help create bespoke experiences for a variety of different types of projects. As a part of the Consumer Marketing Team, this role supports our overall efforts and goal of bringing our product to life, both in digital and IRL forms.
Responsibilities
- Researching and brainstorming for experience projects and events, both for the Consumer Marketing team as well as in general for the Route LA Office Community Events
- Creating client-ready proposals in Google Slides
- Working with creative team for asset mockups as needed for presentations
- Support in creating project budgets
- Vendor management
- Support with event logistics including but not limited to obtaining permits as needed, acquiring event insurance, sourcing equipment and overseeing event production
- Schedule meetings, appointments and manage travel itineraries
- Manage meeting follow-up. This includes taking notes in certain meetings and making sure all attendees are aware of and complete necessary next steps (i.e. updating within Monday project management tool).
- Assist in the development and implementation of brand partner integrations in different experiences
- Maintain current lists of preferred vendors and strategic partners
- Measuring the impact of our efforts, and learning how to vocalize and promote new ideas and opportunities
Qualifications
- 5+ years experience producing events, both large and small scale - experience working on both agency and brand side a plus
- Strategic thinker that can effectively manage multiple projects simultaneously and work well in a cross-functional team environment
- Experience working closely with brands from different verticals and bringing their brand stories and/or products to life as part of an event/experience
- Excellent verbal, written, and interpersonal communication skills
- Experience with Google Drive and online suite of programs, Microsoft Office, Outlook, Word, Excel, PowerPoint, Monday, etc.
- Airtable, Asana, or other project management tools
- Desire and aptitude for learning new concepts on the job
- Perform ROI analysis and compile key learnings and results post-events
- A proactive approach to problem-solving with thoughtful but decisive decision-making
- Ability to thrive in a fast-paced, start-up setting; comfortable and efficient in a team environment
- Hardworking, creative, and professional, with close attention to detail
Benefits
Route offers an array of benefits including generous salaries, stock options, 100% healthcare coverage, and an unlimited PTO policy.
Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.