Email Marketing specialist

| Orange County
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We have an immediate need for a talented Email Marketing Specialist to create and manage our internal email marketing campaigns.

 

As an Email Marketing Specialist, you will work on all of DOT818’s web assets and data to develop and maintain effective email marketing campaigns. You will craft email marketing strategies and identify technical optimization. You will be responsible for reporting and identifying ROI, as well as staying abreast of email marketing trends.

 

As our email marketing specialist, it will be your job to manage the company’s email marketing strategies.

 

You will be responsible for:

  • Setting reasonable objectives and campaign goals.
  • Conduct extensive testing and analysis of email marketing efforts including delivery, creative layout, subject line testing, open rate, click-through rate and segmentation performance to develop best practices for ongoing optimization of email campaigns.
  • Ensuring that the finished project meets campaign goals while exceeding the industry’s best practices.
  • Working with Compliance to guarantee email creatives comply with CAN-SPAM and other regulatory standards.
  • Tracking important email metrics and performance data (e.g., conversion rates, click-through rates, and open rates).
  • Suggesting recommendations for increased performance.
  • Developing and implementing email automation.
  • Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize sales.
  • Evolving the email program to ensure that we stay a step ahead of the competition.
  • Conducting regular in-depth reviews of the email program.

 

Requirements:

  • Experience with MTA send/bounce logs. (Knowledge of SMTP protocol and DNS.)
  • 3+ years of Email Marketing and Deliverability, or ISP/ESP industry experience – The candidate should be familiar with laws, regulations and best practices of the email industry
  • Experience with campaign management, including segmentation, development of house files, campaign creative asset development, testing, statistical significance testing, reporting, and analysis
  • Strong analytical, problem-solving skills and communication skills
  • Excellent time-management, multitasking, and organizational skills
  • Ability to quickly learn new technology platforms
  • Demonstrated drive for superior service, both internally and externally
  • IP management on dedicated and pool IPs
  • Understanding of ISP/domain-specific delivery policies such as spam scoring heuristics, bounce handling rules, and filtering logic.

 

Join Our Team:

Growing. Collaborative. Professional. Innovative. Technology-driven Marketing. These are just some words that describe our Company. The team consists of driven marketing professionals with one goal: Grow an awesome business. Our technology and marketing efforts enable DOT818 to grow in a fast-paced sales-driven market.

 

Resumes will be reviewed, and qualified candidates may be contacted.

We are an equal opportunity employer.

 

 

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Apply now
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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages

Location

Our office is on the 20th floor of a high rise building in Glendale surrounded by great restaurants, Bars, and walking distance to the Americana.

An Insider's view of Dot818, LLC

What are some social events your company does?

As a team, we often celebrate together! Being responsible for planning all corporate events, I try to incorporate fun into our work space. We have monthly happy hours, 2 annual Holiday parties, and attend up to 10 conferences a year that are a good balance of work and pla

Pareli Allahverdi

Operations Manager

How has your career grown since starting at the company?

That's a great question. I would say my career has grown by tapping into new avenues. What I mean by that is everyday we are faced with thinking of creative ways to increase conversions and trying new things in the most toughest industry. To achieve this you have to go through many obstacles and failures, however Dot818 has really allowed me to exp

Vazrick Shahbazian

Jr Account Manager

What are Dot818, LLC Perks + Benefits

Dot818, LLC Benefits Overview

Relaxed, family environment.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Health Insurance Benefits
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Company Outings
Acme Co. hosts company outings Monthly.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Parking
We offer employees Paid on-site garage parking.
Fitness Subsidies
Professional Development Benefits
Promote from within
Customized development tracks
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Please send resumes to [email protected] and reference Built In LA in the subject line
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
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