Email Marketing Manager at SimplePractice

| Santa Monica
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We’re seeking an email marketer with entrepreneurial drive who’s looking to take on the challenge of a fast-paced and innovative marketing and lifecycle communications program. Join a dynamic team of marketing professionals, and take ownership of email campaign planning and execution. Bring your knowledge of the channel and best practices to improve how we do, and what we do, to better communicate to our SimplePractice subscribers and customers.


Initial Responsibilities

  • Craft marketing automation workflows and execute drip campaigns.
  • Own production responsibilities from email calendar planning to campaign implementation and execution. 
  • Measure and report performance. Execute A/B tests and other optimization strategies where necessary.
  • Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs and other aspects of email execution, as required.
  • Familiarity with database management. 
  • Own routing and traffic of email creative for reviews and approval.
  • Analyze past and current email campaign performance and propose ways to increase engagement through analytical learnings.
  • Champion continuous advancement of marketing automation features and capabilities.
  • Design, support and execute email marketing campaigns to support communication to various customer segments and personas.
  • Manage creative development of email templates and landing pages.
  • Build lead capture forms and landing pages to support acquisition goals.
  • Monitor, report and analyze performance to improve conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey.

Responsibilities that can be earned

  • Opportunity to own high-visibility campaigns and/or new business lines.
  • Participate in journey mapping process to create best in class end-to-end customer experiences, from digital touchpoints to content topics and themes.


Requirements

  • 5-8 years of relevant experience
  • Experience with marketing automation
  • Experience with end-to-end email campaign management
  • Experience with campaign reporting, analysis and optimization
  • Strong knowledge of, and familiarity with, email marketing best practices
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • KotlinLanguages
    • EmberLanguages
    • ReactJSLibraries
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • HotjarAnalytics
    • PeriscopeAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • Pivotal TrackerManagement
    • WordpressCMS
    • BaseCRM
    • MailChimpEmail
    • SendGridEmail
    • OutboundEmail

Location

Walking distance to great restaurants, coffee shops, and shopping centers. Plus, abundant parking and close to the Metro Expo.

An Insider's view of SimplePractice

What’s the vibe like in the office?

Everyone is really kind and hard-working in a way that pushes you to do your best. We always strive to have clear communication so that politics and games don't factor into daily work. It really does feel like we're on the same team, working towards common goals. I go home every night proud of what I've accomplished.

Emily

Lead Visual Designer

How do you collaborate with other teams in the company?

Although not always possible, I'm old school and try to have in person interactions with other team members whenever I can. Developing an understanding of what other department goals are has also helped me build relationships with others as a way to see we are all supporting one common company mission.

Cate

Training Manager

What are some things you learned at the company?

I've learned that the projects that are meaningful to me most are the ones that seem small in scope and design effort, but truly add a lot of value to our customers daily lives. To be able to see the tangible effects these project have for the customer is extremely rewarding.

Jeff Doan

Director of Growth Design

What projects are you most excited about?

I have the opportunity to execute special projects focused around our partnerships. These projects include creating marketing campaigns to highlight product features and initiatives, establishing and maintaining partnerships, launching new channels of communication, and so much more!

Deepa

Partnerships Manager

What are SimplePractice Perks + Benefits

SimplePractice Benefits Overview

We take care of the people who take care of our customers.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Promote from within
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