SimplePractice
SimplePractice empowers private practices to thrive.
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Email Marketing Manager

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We’re seeking an email marketer with entrepreneurial drive who’s looking to take on the challenge of a fast-paced and innovative marketing and lifecycle communications program. Join a dynamic team of marketing professionals, and take ownership of email campaign planning and execution. Bring your knowledge of the channel and best practices to improve how we do, and what we do, to better communicate to our SimplePractice subscribers and customers.

Initial Responsibilities

  • Craft marketing automation workflows and execute drip campaigns.
  • Own production responsibilities from email calendar planning to campaign implementation and execution. 
  • Measure and report performance. Execute A/B tests and other optimization strategies where necessary.
  • Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs and other aspects of email execution, as required.
  • Familiarity with database management. 
  • Own routing and traffic of email creative for reviews and approval.
  • Analyze past and current email campaign performance and propose ways to increase engagement through analytical learnings.
  • Champion continuous advancement of marketing automation features and capabilities.
  • Design, support and execute email marketing campaigns to support communication to various customer segments and personas.
  • Manage creative development of email templates and landing pages.
  • Build lead capture forms and landing pages to support acquisition goals.
  • Monitor, report and analyze performance to improve conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey.


Responsibilities that can be earned

  • Opportunity to own high-visibility campaigns and/or new business lines.
  • Participate in journey mapping process to create best in class end-to-end customer experiences, from digital touchpoints to content topics and themes.

Requirements

  • 5-8 years of relevant experience
  • Experience with marketing automation
  • Experience with end-to-end email campaign management
  • Experience with campaign reporting, analysis and optimization
  • Strong knowledge of, and familiarity with, email marketing best practices
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Smita Wadhawan
Chief Marketing Officer
LEARN AND CHALLENGE
Leadership That Empowers You to Grow
“Our goal is to lift up our team members and give them the resources they need to succeed,” said Smita Wadhawan, the company’s chief marketing officer. “We ensure we’re creating goals that are not just business-focused but also carving out the time for learning and development.” As a leader, Wadhawan sees her role as one with a priority to empower her team. That means not only empowering them to connect with customers, but also to challenge and grow themselves. “We have access to many learning programs and memberships that allow us the flexibility of learning at our own pace,” she said.
“Our goal is to lift up our team members and give them the resources they need to succeed,” said Smita Wadhawan, the company’s chief marketing officer. “We ensure we’re creating goals that are not just business-focused but also carving out the time for learning and development.” As a leader, Wadhawan sees her role as one with a priority to empower her team. That means not only empowering them to connect with customers, but also to challenge and grow themselves. “We have access to many learning programs and memberships that allow us the flexibility of learning at our own pace,” she said.
We give our team the opportunities and permission to experiment so they can learn by doing.
Josh Keegan Gross
Engineering Manager
EXPLORE AND DEVELOP
Experiment With Tech for Big Results
Josh Keegan Gross’ tech stack includes Ruby on Rails on the backend and Ember.js on the frontend. “Both are opinionated frameworks which take time to learn but allow engineers to complete feature work faster and with more code integrity,” he said. The team has been working on a new project to SimplePractice — a searchable platform of clinicians called the Monarch Directory. “This is a big new direction for us and the impact is huge,” said Keegan Gross. “Allowing people to more easily find and connect with a therapist adds a lot of value to our clinicians, company and the public at large.”
Josh Keegan Gross’ tech stack includes Ruby on Rails on the backend and Ember.js on the frontend. “Both are opinionated frameworks which take time to learn but allow engineers to complete feature work faster and with more code integrity,” he said. The team has been working on a new project to SimplePractice — a searchable platform of clinicians called the Monarch Directory. “This is a big new direction for us and the impact is huge,” said Keegan Gross. “Allowing people to more easily find and connect with a therapist adds a lot of value to our clinicians, company and the public at large.”
Engineers are invited to demo new technologies at lunch-and-learns and our weekly meetings regularly feature demos of something new we’re using in our stack.

What are SimplePractice Perks + Benefits

SimplePractice Benefits Overview

We take care of the people who take care of our customers. We offer 100% medical, dental, vision plans and an attractive 401k. We also offer generous PTO and wellness perks including an Employee Assistance Program (for mental health counseling, legal and financial consultation).

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Vacation & Time Off Benefits
Paid volunteer time
Paid holidays
Flexible time off
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Catered lunches in the LA office
Company-sponsored happy hours
Onsite office parking
Garage parking included
Pet friendly
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available
Paid industry certifications
View full list of perks + benefits
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