Core Digital Media
Core Digital Media empowers you to make smart financial decisions related to life's biggest moments
Playa Vista, CA
Hybrid

Email Marketing Manager

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Core Digital Media is seeking an Email Marketing Manager to build an e-mail-based consumer re-engagement strategy from the ground up. You will deliver industry-leading inboxing-, open- and click-through-rates resulting in long term monetization.

This strategic, creative, and analytical role calls for a metrics focused marketer with demonstrable experience in the email channel, including experience handling vendors and negotiating access to IPs. As the subject-matter authority, you are responsible for; developing, planning, analyzing the email channel to best drive company goals, as well as ensuring and maintaining the strong performance of all email marketing campaigns.

You should have 3+ years of email marketing experience with large lists (over 2MM+), with specific strong expertise in delivery – preferably via both shared and dedicated IPs.

Responsibilities

  • Manage email marketing; strategy, creative trafficking, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue.
  • Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
  • Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
  • Work with ESP’s to gain whitelisting / remove any blacklisting where applicable.
  • Work closely to analyze and monitor results, high Inbox delivery rates define business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.
  • Proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.

Requirements

  • 3+ Years Email Marketing Experience
  • Strong knowledge of delivery issues and optimization.
  • Ability to work independently as well as build effective working relationships with cross-functional teams.
  • Impeccable attention to detail, deadlines and accuracy with minimum supervision.
  • Proven track record of building, implementing and optimizing complex email programs to meet business goals.
  • Experience with email automation standard methodologies.
  • HTML experience to implement emails, landers, links, etc working with other front-end developers.
  • Ability to interpret and analyze data from multiple sources

Core Digital Media is a leader in online marketing and online consumer acquisition. Our websites LowerMyBills.com and ClassesUSA.com are fueled by an industry leading marketing platform which operates across a variety of financial and education markets working with more than 1000 unique partners. We operate in a fast paced, dynamic environment where everyone on the team “comes to win”. Our work environment is highly entrepreneurial and our success comes from our employees who voice their points of view and ideas to facilitate growth to our bottom line. Core Digital Media rewards hard work, promotes from within, supports career development and cultivates a fun and friendly work environment.

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What are Core Digital Media Perks + Benefits

Core Digital Media Benefits Overview

Core Digital Media provides its team members a comprehensive benefits package that includes medical, dental and vision coverage, 401K matching (we match 100% up to 3% of your contribution), Team Member Stock Purchase Plan, annual bonuses, unlimited PTO plan, in-office yoga and HIIT classes, in-office massages, lunch provided twice per week, healthy snack options, beer on tap and much, much more.

Culture
Volunteer in local community
Core Digital Media believes in giving back to the community where we live and work. We participate in a variety of charity efforts such as LA Food Bank, Wounded Warriors Project, Angel Tree Toy Drive
Partners with nonprofits
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Summer hours
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
We match 100% up to 3% of the employee's contribution with a 4 year vesting period
Employee stock purchase plan
Performance bonus
CDM's performance bonuses are paid quarterly or annually depending on the role you are in. We also give quarterly awards to those nominated by leadership as well as their peers
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
We offer 10 paid holidays
Paid sick days
Flexible time off
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
We bring in lunch on Wednesdays and breakfast every Thursday morning
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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