Email Marketing Expert

| Santa Monica
Our Email squad is looking to hire additional members to our sharp yet fun Email Marketing team! We are looking for highly motivated talents who eat, breathe and dream digital marketing, and think e-commerce is incredibly cool. The Email Marketing Expert will assist in the development and execution of our email marketing and campaign efforts while responsible for leading client communication, strategy, campaign evolution and reporting; we’re seeking an extremely driven, quick-learning, and detail-oriented individual. If this description gives you goosebumps, then you could be the next member of the HawkeFam!

Responsibilities:

  • Campaign development, management and optimization
  • Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
  • Develop the email creative approach, brief clients on creation & production
  • Launch and QA new email campaigns on varying email service providers
  • Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
  • Track and analyze weekly & monthly email KPI’s
  • Serve as the point of contact for development and management of individual clients, dealing with communication, execution and reporting

Skills and Experience:

  • Basic understanding of digital marketing principles, specifically email marketing best practices
  • Strategic thinking, prioritization skills, troubleshooting and the ability to manage multiple projects in a fast paced atmosphere
  • Ability to work independently
  • Excellent written and verbal communication skills - comfortable on the phone
  • Experience in Photoshop, copywriting, HTML is a plus
  • Broad understanding of email service providers, fluency in at least 1 preferred
  • Most used include: Mailchimp and Klaviyo
  • Bonus points for any CRM or Enterprise platform knowledge
  • Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws

What Hawke offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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Location

1640 5th Street, Santa Monica, CA 90401
1640 5th Street, Santa Monica, CA 90401

What are Hawke Media Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Perks & Discounts
Company Outings
Pet Friendly

Additional Perks + Benefits

Biweekly Office Massages, Ubiquitous ping-pong table, Yearly company trip, Autonomy, Collaborative Environment.

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