Email Marketing Campaign Manager
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- Email Marketing business planning creation includes email marketing calendar, promotion campaign schedule, etc. based on business needs and market characteristics/trends
- Email campaign production, collaborate with cross-functional teams, including production managers, engineering teams, etc. to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management, and execute successful email marketing campaigns. Responsible for the establishment, execution, documentation and management of strategic planning and day to day operation
- Email campaign performance reviewing, evaluating, and analyzing based on market research, product supply/roadmap knowledge and research, as well as email marketing data presented by in-house data (Omniture/Adobe Analytics, Cheetah Digital, BlueCore); be accountable for measuring and reporting on email campaign results
- New campaign development/innovation and process improvement, based on market research, the best market practice, the improved production/customer satisfaction knowledge. Also identify any enhancement opportunities to maximize ROI and improve practices. Evaluation index will include open rate, click-through-rate and conversion rate of commercial email, as well as revenue growth driven by email marketing
- Market research, analyzing business developments, monitoring market trends, and identifying the market best practices
- Comply with industry rules and regulations governing commercial email communication. (CAN-SPAM)
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