Email Marketing and Customer Retention Manager

| Greater LA Area
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Brandable is a consumer packaged goods company in Beverly Hills, CA. We are looking for an Email Marketing  and Customer Retention Manager to join our Digital and Ecommerce team. In this role, you will lead acquisition and retention strategies to convert new customers and increase revenue and engagement from past customers.

Position type: Exempt, Full-time

 

Responsibilities

  • Work closely with the Director of Digital Marketing to create and deploy email marketing strategies/campaigns

  • Develop automated flows, campaigns and ad hoc communications to drive engagement and revenue growth

  • Partner with brand teams and content creators for visual assets and messaging

  • Assist with the creation of landing pages

  • Utilize a rigorous, data-driven approach to consistently optimize email marketing campaigns

  • Maintain email calendar and customer databases

  • Provide input on best practices as well as design, template and content to improve email KPIs

 

Qualifications

  • Bachelor’s degree

  • Minimum 3 years experience in email marketing (CPG and/or subscription experience is a plus) with a heavy focus on analytics, KPI tracking, customer lifecycle and targeting

  • Expertise with email service providers and automation tools (knowledge of Klaviyo a plus)

  • Proficient in HTML, Excel / Google Sheets, Google Analytics and Photoshop

  • Experience with list management, segmentation and A/B as well as multivariate testing

  • Knowledge of emerging email marketing tech and optimization

  • Proficiency in CSS, landing page creation and Shopify a plus

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Location

8671 Wilshire Blvd., 5th floor , Beverly Hills , CA 90292

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