Email (Lifecycle) Marketing Manager at Outer

| Santa Monica | Remote
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OUTER'S MISSION 
Outer is a venture-backed startup based in Santa Monica, California on a mission to get people outside and inspire healthier, happier, and more fulfilling lives by creating innovative outdoor furniture.

We are looking for an established Lifecycle Marketing Manager to be the point person in strategizing, creating, testing, and optimizing lead capture and email + SMS automation.

You will be responsible for ideating new concepts and tests specific to Outer’s key audiences and goals, creating detailed copy briefs and providing email best practice feedback to designers before building and turning on the automations within our email marketing platform (Klaviyo). You will monitor key metrics and take actionable steps to optimize performance.

You have prior experience working with email and SMS lead capture platforms and email marketing platforms, and are comfortable working in a fast-paced marketing environment, taking on a variety of projects, and wearing multiple hats that may not typically fall under the “Lifecycle” umbrella. You understand the importance of putting yourself in a user’s mindset and strategically think through the communications journey to give the user an excellent experience.

This position reports directly to the Associate Director of Lifecycle Marketing.

Who You Are:

  • Highly adaptable, with a strong foundation in project management
  • Comfortable sifting through, and digging into data to paint a larger story to improve the overall impact and evolution of lifecycle strategy
  • Motivated by rapid change and uncertainty
  • Constantly striving for quality and precision and are confident building/ using targeted automations to improve and elevate the brand
  • Aligned with Outer’s mission and truly value the importance getting outside

What You'll Be Doing:

  • Spearhead production of email and SMS automation from ideation to execution
  • Craft and test engaging pop-ups designed to capture leads, drive purchase, and usher specific on-site activity
  • Monitor and optimize performance metrics to ensure continually improve results
  • Develop copy briefs and work closely with copywriters 
  • Guide designers to develop email layouts and provide feedback along the way
  • Test and iterate on outside-the-box strategies and ideas 
  • Contribute to projects related to the success metrics of other Marketing team divisions
  • Research and recommend new technology platforms that could benefit the Lifecycle channel

Expected Results:

  • Increase customer engagement, loyalty, and repeat purchases
  • Development of a robust email and SMS automation set
  • Establishment of diverse and intuitive on-site pop-ups
  • Ongoing testing and optimization to improve performance
  • Consistent output of high-performing emails to convert recipients into customers, and customers into repeat-purchasers
  • Grow Outer’s email revenue proportional to overall company revenue

Education and Experience:

  • 3-5 years of Lifecycle Marketing experience 
  • Experience using email marketing platforms (like Klaviyo), SMS marketing platforms, and Shopify
  • Experience in a team-based office environment highly preferred

Skills and Abilities:

  • Metrics-focused; able to analyze data and report on key KPIs such as: Conversions, Open Rates, Click-Through Rates, Unsubscribe Rates
  • Ability to take an email from concept to inbox
  • Strategic understanding of brand building within the lifestyle market
  • A proactive and dedicated approach to getting results
  • Organized, with high attention to detail and quality

What We Value:

  • Benevolence--we seek to do good for everyone in our orbit: our customers, our teammates, our vendors, our community, our planet
  • Collaboration--we acknowledge each other's humanness and are each other’s biggest advocates, cheerleaders, and caretakers
  • Action--we value progress over process and have the courage to challenge the status quo
  • Curiosity--we are lifelong learners and seek to understand before being understood

If you don’t meet 100% of these requirements but are certain you would do a great job on Day 1, please consider applying anyway!

ABOUT OUTER
Outer started by creating the perfect outdoor sofa: beautiful, durable, comfortable, and innovative. We also invented a new model for retail because we believe that the furniture buying experience can be much better than stale, traditional showrooms with four walls, fluorescent lighting, and pushy salespeople. Our Neighborhood Showroom platform turns our customers' backyards into our physical showrooms where our customers can see, touch, and feel our products in a real backyard alongside a real customer (think: Airbnb meets retail).

WHAT WE PROVIDE IN RETURN 
Outer provides a robust total rewards package, including competitive compensation packages, unlimited PTO, medical & wellness plans, 401(k) contributions, life insurance, and more.

Outer is an equal opportunity employer, and we value diverse voices, backgrounds, and perspectives on our team. We don’t discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • GatsbyFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • QuickSightAnalytics
    • AmplitudeAnalytics
    • HotjarAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • FigmaDesign
    • ZeplinDesign
    • Cinema 4DDesign
    • OctaneDesign
    • 3D MaxDesign
    • CoronaDesign
    • AsanaManagement
    • Pivotal TrackerManagement
    • SmartsheetManagement
    • NotionManagement
    • IntercomCRM
    • PipedriveCRM

Location

2216 Main St, Santa Monica, CA 90405

An Insider's view of Outer

How would you describe the company’s work-life balance?

I can say without a doubt that Outer highly prioritizes work/life balance! Everyone truly believes in our people-first culture and recognizes we have many other responsibilities outside of our roles. We are all encouraged to take time off not just for life events like weddings, but also to prioritize mental health, and wellness.

Dajah

People Specialist

How do you collaborate with other teams in the company?

The Marketing Team is constantly collaborating with the rest of the company in order to be more efficient, align our messaging, and understand the big picture.
Outside of structured meetings, we have several fun company-wide activities on a regular basis to connect on a personal level.

Owen

Marketing Strategy Manager

How does the company support your career growth?

Outer is constantly evolving. With that, teammates have the opportunity to try on a variety of hats and determine what they enjoy, as well as where they want their career to go. The leadership team is unyieldingly supportive of personal career growth and does their best to ensure all teammates feel they are working toward their ideal future.

Shae

Community and Partnerships Manager

How do you make yourself accessible to the rest of the team?

I never decline an invitation to meet with anyone on the team. I started my career as an intern in a 1-man design shop where I did everything from take out the trash, to cold call. Since then, I’ve worked at Fortune 100, mid-size, to everything in between. The interactions I had when I was an IC with Sr Mgmt helped shape my career & point of view.

Terry

Co-Founder and Chief Design Officer

What are Outer Perks + Benefits

Outer Benefits Overview

At Outer, we are passionate about healthy, sustainable outdoor living solutions where you can enjoy time with your loved ones. But we also hold ourselves accountable to create a company culture that promotes similar ideals. Our benefits package reflects our goal to help our employees lead a healthy, balanced, and robust life in, and outside of work.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Highly diverse management team
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Relocation Assistance
A few roles require (occasional) in-person collaboration and are eligible for relocation assistance.
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Continuing Education stipend
Online course subscriptions available

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