eCommerce Marketing Manager at Zwift

| Greater LA Area
!Sorry, this job was removed at 11:16 a.m. (CST) on Tuesday, October 15, 2019
Launched from the sunny beaches of Long Beach, CA with offices in NYC, London, and Rio de Janeiro, the Zwift community is active in 195 countries (yup - more countries than the United Nations) and growing. We're endlessly positive, relentlessly inventive, and always looking to improve… wanna join?
WHO WE'RE SEEKING:
Do you love eCommerce as much as you love sport? Marketing initiatives, creative campaigns, A/B testing and retargeting are your jams, and your perfect day starts with a morning run or ride? ? We're on the lookout for a road captain to spearhead the development, management & deployment of Zwift's ecommerce marketing programs. You in?


What you'll do:

  • Own and drive e-commerce marketing success across paid media channels, organic search, and email, including monitoring and analysis of performance.
  • Align eComm and Marketing teams with internal other cross-functional partners, and maintain the creative/promotional calendar
  • Support the planning, creation, and development of 360 consumer facing campaigns
  • In collaboration with the Marketing & eCommerce team, supports the development of the Zwift eCommerce annual marketing plan, ensures that work is scheduled in time and delivered
  • Monitor and reports performance of eCommerce Marketing programs
  • Have an intimate understanding of key target audiences, marketing objectives, competitive environment, market dynamics, etc.
  • Collaborate with internal teams, including Merchandising, Product Management, Creative Studio, Game/Product, Partnerships, Global Marketing, Media, Analytics
  • Manage key stakeholders - both internal and external - as needed
  • Develop learning plans for measuring and optimizing programs over time
  • Support and report into Senior Marketing Communications Manager

What we're looking for:

  • Bachelor's degree required; MBA a plus
  • 4+ years' experience in eCommerce marketing with focuses on CRM and/or paid channels; specialty retail experience is plus
  • Hands-on knowledge of best in class email software systems
  • Experience managing and analyzing paid media channels, including: Google SEM, Social, and retargeting
  • Deep understanding of performance marketing and KPIs
  • Basic understanding of targeting and/or cohort analysis
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
  • Strong organizational skills and the ability to work in a fast-paced environment required
  • Must have excellent written and verbal communication skills
    Proven ability to collaborate and manage multiple projects while meeting tight deadlines required
  • Experience of working with large consumer brands, preferably across health/wellness/sport/tech categories
  • A keen interest in the wellness sector with broad based knowledge of the cycling and/or running industry, media and consumer landscape
  • Obsessive passion for details

Top 5 Reasons We Think You'll Love It Here

  • Fast growing, dynamic environment. Your job will never get boring!
  • Awesome team of diverse individuals who love what they do
  • Full benefits package including employee bike program
  • Amazing office on the 18th floor with a killer view
  • Did we mention that we ride bikes and run at work?

Zwift LLC is an Equal Opportunity Employer.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • iosLanguages
    • androidLanguages
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS

Location

Our office is located in downtown Long Beach, offering gorgeous ocean views and a diverse spread of unique restaurants and bars to fit your lifestyle.

What are Zwift Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Relocation assistance for qualifying job openings.
Fitness Subsidies
Reimbursement for qualifying fitness events (marathons, triathlons, etc), Zwift membership, and more!
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
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