Description

The ideal candidate must have extensive experience leading a performance marketing team for online ecommerce, ideally in the B2C space. A strong background in pay-per-click (PPC) management for search engine marketing campaigns (SEM), programmatic display, paid social, and expertise in the overall role digital marketing plays in the customer conversion path is required. Knowledge of search engine optimization (SEO) is also necessary.

This role requires an in-depth technical understanding of the proper platforms, tracking implementation, attribution modeling, and analysis required to make data informed decisions to test, optimize, and scale all types of digital marketing programs effectively. The ability to operate on both a strategic and tactical level is crucial, along with collaborative skills to work across teams on high level company goals. This person will lead a team that touches all aspects of the paid search and digital marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, audience targeting, creative testing, analytics, and technical know-how. This position is based in Glendale, CA and reports to the VP of Marketing.

What you will do

• Partner with marketing leadership, executive team, and platform vendors to align on business growth strategy, and translate into go-to-market tactics for all paid search, programmatic display, paid social, and other digital marketing activities
• Lead and develop a team responsible for day-to-day management of paid search, programmatic display, and paid social activities maintained internally or through agencies
• Collaborate and develop holistic cross-channel marketing strategies with company goals in mind
• Forecast performance and budget appropriately for paid search and other digital channels
• Utilize outputs from attribution modeling to inform channel optimization tactics
• Provide POV and recommendations for MarTech tools and platforms to drive performance
• Become a "product expert" in our online legal industry, understanding the hot issues and new developments to translate into expanding digital marketing activities
• Work with customer segment leaders, product management, marketing teams, and engineers to develop and test relevant ads and landing page content
• Develop near and long-term strategies, roadmaps, and oversee day-to-day tactics that increase revenue, site traffic, conversion, margins, and ROAS
• Identify and report on KPI’s, and opportunities for improvement on a regular basis
• Stay current with advances in digital marketing, competitive landscape, and macro environment
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives

Qualifications

• Bachelor's Degree required; Marketing Degree preferred
• 8+ years of experience managing and developing a team responsible for e-commerce paid search, programmatic display, and paid social campaigns exceeding $40M in annual spend
• Hands-on knowledge of best practices in qualified customer acquisition and conversion
• Fundamental knowledge and experience with web analytical tools/interfaces (Google Analytics)
• Experience with campaign management platforms (Kenshoo a plus)
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to present data and communicate recommendations, written, and verbally to all levels
• Exceptional copy writing and editorial skills
• Proficiency in MS Office - especially Excel and PowerPoint
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• A strong, self-motivated leader, who thrives on collaborating with teams across the organization
• An accountable, organized individual with great attention to detail and focus on quality of results

LegalZoom is an Equal Opportunity Employer, dedicated to diversity.