We are looking for an Search Engine Optimization Director to define and execute the SEO strategy for our portfolio of owned and operated insurance websites. You should have a solid understanding of SEO, content development, website structure, SEO tracking tools, and web analytics. With your help we will grow our organic presence, drive traffic more and drive incremental revenue and profit.

Responsibilities

• Lead a team responsible for definition and execution of the SEO strategy for MediaAlpha’s owned and operated websites.
• Build and manage a team SEO Analysts and content writers. 
• Develop standards for site markup, meta tagging, and schema structures for SEO.
• Use tools to perform regular crawls of MediaAlpha sites to identify http error codes that affect crawl quality. 
• Design URL structures for attribute-driven landing pages for SEO. 
• Educate business and technology leaders about macro SEO trends and brand-specific SEO performance.
• Develop reporting for the regular distribution of SEO performance metrics. 
• Coordinate SEO strategy with leaders of other marketing channels. 
• Drive material improvements in the volume and quality of natural search traffic and revenue.

Requirements

• 5+ years experience as a Director of SEO for major web destinations.
• Strong understanding of search engine indexing standards.
• Strong understanding of HTML meta tagging and microdata schema standards.
• Understanding of HTTP error codes and their impact on crawl efficiency.
• A proven track record of scaling organic rankings efficiently.
• Expertise with web analytics reporting and a perspective on how to track organic growth.
• Outstanding communication skills.

Compensation

• Highly competitive salary and bonus program participation.
• High-quality PPO health, dental, and vision care plans with zero employee contributions and zero deductibles (in-network). 
• Flexible spending account.
• Open/Unlimited PTO.
• 401K company contribution program (after 90 days).
• Ongoing professional training and education program with reimbursements.
• Generous employee perks (e.g., mobile phone program, gym membership).