Director, Product Marketing at Dave Inc.
Sorry, this job was removed at 11:16 a.m. (PST) on Tuesday, April 6, 2021
Dave is a banking app on a mission to create financial opportunity that advances America’s collective potential. Dave's financial tools, including its debit card and spending account, help its more than eight million customers bank, budget, avoid overdraft fees, find work and build credit. Dave is backed by Mark Cuban, Norwest Venture Partners, Section 32, and Financial Venture Studios, among many others.
Dave is planning for a transformative year and key to our success is investing in a world-class Product Marketing team. We are looking for a strategic, data-driven and entrepreneurial Director, Product Marketing with exceptional people leadership skills who will play a significant role in engaging and retaining our Dave members. There is considerable runway and opportunity to directly impact Dave’s business and positively impact the financial health of our members in this role.
What you'll do:
- Develop, gain buy-in for and execute strategies to activate, onboard, engage, educate, excite, up-sell, and retain Dave members throughout their lifecycle
- Create detailed customer journey flows with actionable trigger points to drive conversion and engagement based on customer insights and industry dynamics
- Determine the strategy and framework for rapid testing in CRM channels
- Develop and manage a high performing, highly engaged team, ensuring all team members are clear on what is expected of them as individuals and as part of the team, know where they stand against these expectations, and deliver coaching to help them achieve their career goals
- Build strong partnerships with 3rd party marketing technology partners
- Partner with our Data Science team to leverage machine learning models to power lifecycle marketing communications
- Lead the marketing direction of Design and Copy in product marketing communications
- Report on key learnings and revenue growth across the marketing initiatives you’re leading
- Drive cross-channel strategy across email, push, in-app message, and SMS
What you'll need:
- 10+ years product marketing experience ideally in an evolving Fintech, eCommerce company and/or a leading/innovative B2C brand
- Demonstrated experience scaling and leading best in class product marketing teams
- Successful track record building relationships and partner with internal teams including design and copy to streamline process for the creation of product marketing collateral
- Experience driving cross-channel strategy across email, push, in-app message, and SMS
- In depth experience working with Braze, Iterable, or other cross-channel marketing platforms
- Extensive project management and presentation skills, and comfort presenting findings and recommendations to leadership and other key stakeholders
- Facility with quantitative and qualitative data analysis and using data to drive decision-making
- A passion for leading through change in a high-paced, fast-changing and sometimes ambiguous work environment
- A solid grasp of Google, Apple, and Microsoft suites as well as data visualization tools
- Working knowledge of basic HTML fundamentals a plus
Benefits & Perks
• Premium Medical, Dental, and Vision Insurance plans
• Insurance premiums 100% covered for you and 80% for your dependents
• Company provided Basic Life and Short-Term Disability plans
• Competitive salary and equity compensation packages
• Voluntary Life Insurance and Long-Term Disability plans
• 401(k) savings plan with matching contributions
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• Generous and flexible PTO
• Flexible work hours
• Generous paid parental leave
• 1UP Wednesdays where you can teach or learn something new from a fellow Dave
• A collaborative environment with opportunities for learning and growth
• Virtual social events
Dave Inc is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
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