Director, Product Marketing (GoodRx Gold) at GoodRx
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At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
About the Role
GoodRx is seeking an exceptional Director of Product Marketing to join our growing team and help bring our innovative products and services to life. Reporting directly to GoodRx's VP of Marketing for Gold and Telehealth, and partnering closely with our Product team, this role will lead the product marketing efforts, with principal responsibility for product positioning and messaging, planning, research, and thought leadership.
As this is the first-of-its-kind role within GoodRx, you will also help to craft this role (and very likely what will become a team) within the organization. Our expectation is that this role becomes one of many PMM roles that we look back on wondering how we ever did without.
The ideal candidate will be metrics-driven with strong ownership and focus. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively.
Responsibilities:
- Build and own strategic go to market roadmap – Leveraging insights about our target consumer and the marketplace, you will partner with Product, Marketing, Patient Advocacy and the BI teams to develop a comprehensive go-to-market strategy and roadmap to launch our products.
- Establish Optimized Product Positioning - As you develop a deep understanding of who our customers are, and what options they are considering to solve their needs, you will develop and optimize your product’s positioning and messaging in a way that resonates with customers and differentiates our products in the market. This compelling messaging will be leveraged across marketing channels (website, landing pages, ad campaigns, etc).
- Serve as expert and voice of our customers - Know who they are, where they are, how they purchase, what competing offerings they would consider and their key buying criteria.
- Become an expert on our product and it' performance - Build & manage a dashboard that tracks your key product marketing KPIs. Identify areas of opportunity to maximize acquisition, engagement and retention among members.
- Own creation of marketing assets - Assess the current member journey, alongside feedback from Product and Marketing teams, to create new marketing assets (both physical & digital) to help promote your product lines and increase conversion.
- Drive Product & Customer Research Efforts - Lead market research to identify new opportunities through structured analysis, market trends, competitive benchmarking, quantitative & qualitative feedback in order to help inform the product roadmap
- Evaluate and optimize customer journey to show marked improvement in acquisition, engagement and retention
- Establish an optimized Go-To-Market roadmap for certain upcoming product feature launches
- Build a Product Marketing dashboard that highlights the key metrics on a weekly basis
Skills & Qualifications:
- 7+ years of progressive product marketing experience, including demonstrated success positioning & promoting new product & service offerings
- Inquisitive - Asks questions and seeks to understand in order to evaluate the best path forward.
- Storyteller - Natural storytelling skills with a gift for writing and ability to create compelling content that speaks to customer pain points
- Consumer-Centric - Always focuses on the customer’s perspective in order to influence new product features and to develop messaging that will resonate with our target audience.
- Analytical - Understands the importance of using data to make an informed decision. Is comfortable sifting through data from a variety of sources to create a hypothesis and use a scientific testing method to test those hypotheses.
- Results-oriented – Has a passion for uncovering insights and translating them into actionable product & marketing plans
- Organized - The ability to tackle multiple projects at once and synthesizing each project goal and objective and laying out a strategic plan to tackle each one and monitor progress
- Strong Communicator - Both speaking & writing abilities will be tapped into this role in order to tell the story of our products across various marketing channels
- Collaborative - Ability to work effectively alongside several groups across the organization, and take on task ownership, in order to take a project across the finish line
- Track record of Success - Proven ability to work cross-functionally in a fast-paced environment, adeptness at leveraging data to inform recommendations
- Hybrid strategy/tactical skills - Demonstrated ability to be both strategic and hands-on
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.
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