Director, Product Marketing (GoodRx Gold) at GoodRx

| Santa Monica
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At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
About the Role
GoodRx is seeking an exceptional Director of Product Marketing to join our growing team and help bring our innovative products and services to life. Reporting directly to GoodRx's VP of Marketing for Gold and Telehealth, and partnering closely with our Product team, this role will lead the product marketing efforts, with principal responsibility for product positioning and messaging, planning, research, and thought leadership.
As this is the first-of-its-kind role within GoodRx, you will also help to craft this role (and very likely what will become a team) within the organization. Our expectation is that this role becomes one of many PMM roles that we look back on wondering how we ever did without. 
The ideal candidate will be metrics-driven with strong ownership and focus. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively. 

Responsibilities:

  • Build and own strategic go to market roadmap – Leveraging insights about our target consumer and the marketplace, you will partner with Product, Marketing, Patient Advocacy and the BI teams to develop a comprehensive go-to-market strategy and roadmap to launch our products. 
  • Establish Optimized Product Positioning - As you develop a deep understanding of who our customers are, and what options they are considering to solve their needs, you will develop and optimize your product’s positioning and messaging in a way that resonates with customers and differentiates our products in the market. This compelling messaging will be leveraged across marketing channels (website, landing pages, ad campaigns, etc). 
  • Serve as expert and voice of our customers - Know who they are, where they are, how they purchase, what competing offerings they would consider and their key buying criteria. 
  • Become an expert on our product and it' performance - Build & manage a dashboard that tracks your key product marketing KPIs. Identify areas of opportunity to maximize acquisition, engagement and retention among members.
  • Own creation of marketing assets - Assess the current member journey, alongside feedback from Product and Marketing teams, to create new marketing assets (both physical & digital) to help promote your product lines and increase conversion. 
  • Drive Product & Customer Research Efforts - Lead market research to identify new opportunities through structured analysis, market trends, competitive benchmarking, quantitative & qualitative feedback in order to help inform the product roadmap 
  • Evaluate and optimize customer journey to show marked improvement in acquisition, engagement and retention
  • Establish an optimized Go-To-Market roadmap for certain upcoming product feature launches
  • Build a Product Marketing dashboard that highlights the key metrics on a weekly basis 

Skills & Qualifications:

  • 7+ years of progressive product marketing experience, including demonstrated success positioning & promoting new product & service offerings 
  • Inquisitive - Asks questions and seeks to understand in order to evaluate the best path forward. 
  • Storyteller - Natural storytelling skills with a gift for writing and ability to create compelling content that speaks to customer pain points
  • Consumer-Centric - Always focuses on the customer’s perspective in order to influence new product features and to develop messaging that will resonate with our target audience. 
  • Analytical - Understands the importance of using data to make an informed decision. Is comfortable sifting through data from a variety of sources to create a hypothesis and use a scientific testing method to test those hypotheses. 
  • Results-oriented – Has a passion for uncovering insights and translating them into actionable product & marketing plans
  • Organized - The ability to tackle multiple projects at once and synthesizing each project goal and objective and laying out a strategic plan to tackle each one and monitor progress
  • Strong Communicator - Both speaking & writing abilities will be tapped into this role in order to tell the story of our products across various marketing channels
  • Collaborative - Ability to work effectively alongside several groups across the organization, and take on task ownership, in order to take a project across the finish line
  • Track record of Success - Proven ability to work cross-functionally in a fast-paced environment, adeptness at leveraging data to inform recommendations 
  • Hybrid strategy/tactical skills - Demonstrated ability to be both strategic and hands-on

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our brand new office is located at the Pen Factory. Onsite parking is provided. Also accessible by the light rail Metro Expo Line.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

How does the company support your career growth?

GoodRx has been like a family to me. I started as an intern while finishing grad school and never left. I’ve been fortunate to be surrounded by some inspiring and talented leaders who have given me the opportunity to work on a multitude of engineering projects across the business. I’ve now come full circle, managing a team where I first started on!

David Pair

Engineering Manager

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Agile Delivery Lead

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family) Kasier
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
3 months fully paid with at least 90 days of service
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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